Ant Drake

Critic
DISC Type : C

Partner at ISG (Information Services Group)

Guildford, England, United Kingdom

Overview

Ant Drake is the Partner for ISGs UK, Ireland, and Nordics business, guiding leaders on AI, technology sourcing, and transformation. Colleagues describe him as exceptionally detail-oriented with a human warmth. He is a graduate of Nottingham University Business School.

Outside of work, Ant is deeply committed to community service. He actively participates in hands-on volunteering for various causes, including hospice care and support for former sailors, demonstrating a long-standing passion for giving back to the community.

As part of a student-run charity, he helped raise over £750, 000, showcasing his early commitment to philanthropic efforts.

Personality Overview

Critic

Information Seeker

Precise

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

AI Transformation
His headline and role focus on helping companies make good AI and technology decisions. He was a key speaker at the recent 2025 AI Impact Summit.
Community Service
He has a long history of hands-on charity work, from large-scale student fundraising to recently volunteering for causes supporting hospice care and merchant sailors.
Large-Scale Sourcing
A core part of his expertise is guiding organizations through complex technology sourcing and large transformation initiatives to shape their long-term performance.

Media Appearances

Ant has no verified media appearances

Work History

1-2024
Partner at ISG (Information Services Group)
3-2021 - 4-2024
Director of Operations at ISG (Information Services Group)
9-2011 - 3-2021
Consultant at ISG (Information Services Group)
1-2008 - 12-2008
Representative at Karnival

Education

2007 - 2010
2.1 from Nottingham University Business School
2000 - 2007
Education details unavailable from Royal Grammar School, Guildford

More Information

Social Presence :

Prographics :

Exp : 15 Location : Guildford, England, United Kingdom Job Level : N/A Designation : Partner at ISG (Information Services Group)
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Insights For Selling To Ant

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ant is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Ant

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Ant move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Ant take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Ant

Personality Compatibility


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