Anthony Baker

Questioner
DISC Type : c

Founder & CEO at SatVu

Walton-On-Thames, England, United Kingdom

Overview

Anthony Baker is the Founder and CEO of SatVu, an earth observation company. With over 20 years in the satellite industry, including senior roles at SES and EshailSat, he leverages his expertise from the University of Surrey and Oxford to provide data on energy and sustainability. Colleagues describe him as committed, knowledgeable, and a key contributor.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Price-Sensitive

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Climate Technology
As CEO of SatVu, his core mission is to provide thermal data from space to help governments and businesses take decisive climate action and address energy challenges.
Earth Observation
He has dedicated his career to the satellite industry and now focuses on using high-resolution thermal imaging to gain new insights into global challenges.
Sustainable Finance
Completed a foundational course in Sustainable Finance at the University of Oxford, linking environmental data with market opportunities and investment.

Media Appearances

The Intersection of Space Tech, Sustainability & SatVu. Featured in Orange Quarter

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SatVu Co-Founder & CEO Anthony Baker. Featured in YouTube

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Work History

5-2016
Founder & CEO at SatVu
2-2011 - 1-2016
Chief Strategy Officer at Es'hailSat - the Qatar Satellite Company
10-2006 - 1-2011
Vice President at SES
10-1999 - 9-2006
Vice President at New Skies Satellites B.V.
Manager, Engineering Dept. at AsiaSat

Education

2019 - 2020
Sustainable Finance Foundation Course from Smith School of Enterprise and the Environment - University of Oxford
1988 - 1989
M.Sc. from University of Surrey

More Information

Social Presence :

Prographics :

Exp : 25 Location : Walton-On-Thames, England, United Kingdom Job Level : Leadership Designation : Founder & CEO at SatVu
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Insights For Selling To Anthony

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anthony is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Anthony

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Anthony move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Anthony take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Anthony

Personality Compatibility


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