Anthony Dyer in

Anthony Dyer

Login to view DISC.
Sr. Director Merchandising Operations at Raley's
📍 Sacramento, California, United States

Anthony is a seasoned merchandising and revenue leader with over two decades of experience at Raleys, where he started as a courtesy clerk. He specializes in driving significant category growth through data-driven strategies and holds certifications as a Specialist of Spirits and a Certified Beer Server.

Outside of his extensive career in retail, Anthony is a family man who enjoys spending time with his wife and two children in the Elk Grove community. He is also involved with the Northern California Food Industries Circle, indicating a commitment to his industry beyond his direct role.

He was inducted into the Raleys World Class Service Hall of Fame, the highest customer service award that can be earned at the company.

Read the full overview →
Experience
26 Years
Current Role
Sr. Director Merchandising Operations
Job Level
Senior
Location
Sacramento, California, United States
Personality Overview

How Anthony shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Anthony cares about

Craft Beer & Spirits
His career has focused heavily on the alcohol category, from beer buyer to director, and he holds specialized certifications in beer and spirits.
Data-Driven Merchandising
His expertise lies in analyzing financial data and forecasting trends to optimize retail profit and drive category growth, as noted in numerous industry articles.
+5 more topics Login to view topics
Career

Work history

1-2025
Sr. Director Merchandising Operations
Raley's
2-2022 - 1-2025
Director of Alcohol, GM/HBC, and Non-Edible Grocery
Raley's
9-2020 - 2-2022
Senior Category Manager for Alcohol
Raley's
10-2019 - 9-2020
Category Manager for Refrigerated Grocery
Raley's
8-2016 - 10-2019
Category Manager for Beer and Spirits
Raley's
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2011 - 2012
Master of Arts
UC Santa Barbara
2008 - 2011
Bachelor of Arts
California State University-Sacramento
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other Raley's Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Anthony. Free, 10 seconds.