Anthony Dyer

Examiner
DISC Type : cs

Sr. Director Merchandising Operations at Raley's

Sacramento, California, United States

Overview

Anthony has no verified overview

Personality Overview

Status Quo Seeker

Overcautious

Late Adopter

They are thorough and always follow a systematic approach.  The only way to convince them is by showing them examples and ample proof. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Anthony has no verified topics they care about

Media Appearances

Anthony has no verified media appearances

Work History

1-2025
Sr. Director Merchandising Operations at Raley's
2-2022 - 1-2025
Director of Alcohol, GM/HBC, and Non-Edible Grocery at Raley's
9-2020 - 2-2022
Senior Category Manager for Alcohol at Raley's
10-2019 - 9-2020
Category Manager for Refrigerated Grocery at Raley's
8-2016 - 10-2019
Category Manager for Beer and Spirits at Raley's

Education

2011 - 2012
Master of Arts from UC Santa Barbara
2008 - 2011
Bachelor of Arts from California State University-Sacramento

More Information

Social Presence :

Prographics :

Exp : 25 Location : Sacramento, California, United States Job Level : Senior Designation : Sr. Director Merchandising Operations at Raley's
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Insights For Selling To Anthony

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anthony is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Anthony

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Anthony move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Anthony take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Anthony

Personality Compatibility


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