Anthony Favell

Observer
DISC Type : ci

Head of Ecommerce Trading at Joseph Joseph Ltd

Bishop's Stortford, England, United Kingdom

Overview

Anthony is the Head of Ecommerce Trading at Joseph Joseph Ltd, bringing a demonstrated history of working in the retail industry, particularly with cycling-focused brands. He is a PRINCE2® certified project manager with a BA in Business and Management from Oxford Brookes University, skilled in driving e-commerce growth.

His career choices, including senior roles at Brompton Bicycle and Café du Cycliste, point to a strong personal passion for cycling and its culture. He is actively involved in building teams within the e-commerce space and frequently engages his network for hiring and professional support.

He successfully launched a new Shopify website for a previous employer in just three months.

Personality Overview

Value Driven

Example Seeker

Curious

They are likely to ask many questions and look heavily for supporting information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Ecommerce Growth
His entire career focuses on e-commerce trading and management, with a track record of launching new websites and collections to drive online sales.
Cycling Culture
Held senior e-commerce roles at two prominent cycling brands, Brompton Bicycle and Café du Cycliste, and specifically seeks candidates passionate about cycling.
Shopify Platform
Has direct experience leading fast-paced projects, such as launching a new Shopify website and collection in approximately three months at a previous company.

Media Appearances

Anthony has no verified media appearances

Work History

1-2026
Head of Ecommerce Trading at Joseph Joseph Ltd
12-2023 - 11-2025
Head of Ecommerce at Café du Cycliste
6-2022 - 12-2023
Senior Global Ecommerce Trading Manager at Brompton Bicycle
10-2019 - 6-2022
E-commerce Trading Manager at Brompton Bicycle
8-2018 - 10-2019
Ecommerce Manager at Bath Waters

Education

2010 - 2014
BA hons from Oxford Brookes University
2005 - 2009
Education details unavailable from Glenalmond College

More Information

Social Presence :

Prographics :

Exp : 11 Location : Bishop's Stortford, England, United Kingdom Job Level : Mid-senior Designation : Head of Ecommerce Trading at Joseph Joseph Ltd
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Insights For Selling To Anthony

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Share testimonials from known people and give multiple examples of product value
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anthony is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Anthony

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Anthony move?

  • They like to analyze well and then make their decisions.
  • Can Anthony take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Anthony

Personality Compatibility


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