Anthony Keh

Critic
DISC Type : C

Vice President Group Human Resources at Certis

Singapore

Overview

Anthony Keh is the Vice President of Group Human Resources at Certis, bringing over 28 years of experience in talent acquisition, employer branding, and employee experience. His career spans banking, technology, and higher education. He holds a Bachelor of Business from Griffith University and is described by colleagues as a knowledgeable business partner.

He is passionate about nurturing talent, viewing it as essential to Singapores success. Anthony finds comfort and peace in simple weekend routines, including watching movies at the cinema, visiting the gym, and enjoying a consistent meal at the same restaurant every Saturday.

Anthony is a recipient of the prestigious National Day Award, receiving the Commendation Medal in 2020 for his contributions.

Personality Overview

Negotiator

Objective Thinker

Information Seeker

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They enjoy working alone and do not rely on others very often.

Topics They Care About

Employee Well-being
Actively participates in industry events like Corporate Well-being Asia, focusing on psychological safety and supporting diverse employee needs.
Employer Branding
His teams have won multiple awards for employer branding, and he recently celebrated Certis being named one of Singapore's Best Employers for 2025.
Modernizing HR
Advocates for abandoning legacy systems and outdated thinking to help organizations stay competitive and transform their workforce.

Media Appearances

Faces of HR: Certis' Anthony Keh on nurturing talent as Singapore's .... Featured in Human Resources Online

See Now

Work History

10-2023
Vice President Group Human Resources at Certis
3-2010 - 10-2023
Acting HR Director at Singapore University of Technology and Design (SUTD)
7-2007 - 3-2010
Talent Acquisition Manager at Standard Chartered Bank
6-2002 - 6-2007
Regional Human Resources Manager at Raffles Education Corporation
2-2000 - 6-2002
Senior Human Resources Advisor at GLOBALFOUNDRIES

Education

1994 - 1997
Bachelor of Business from Griffith University
2015 - 2015
Certification in Evocative Coaching from Center for School Transformation

More Information

Social Presence :

Prographics :

Exp : 25 Location : Singapore Job Level : Senior Designation : Vice President Group Human Resources at Certis
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Insights For Selling To Anthony

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anthony is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Anthony

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Anthony move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Anthony take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Anthony

Personality Compatibility


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