Sheila Hooper in

Sheila Hooper

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Loyalty Operations Lead at John Lewis & Partners
📍 London, England, United Kingdom

Sheila is a marketing and transformation leader specializing in customer loyalty, CRM, and digital marketing. A Fellow of The Marketing Society, she has deep experience across retail and financial services, having led major initiatives at John Lewis, Barclays, and Kingfisher. People often describe her as commercially brilliant, a motivational leader, and a true industry legend.

Outside of her core roles, Sheila is highly engaged with the broader marketing community, actively participating in conferences and events. She shows a keen interest in celebrating innovation and inspirational leadership, including supporting youth initiatives like The National Youth Orchestras "changemakers. " She holds a BSc Hons from the University of Brighton.

She has designed and delivered loyalty programs for an impressive list of top brands, including Shell, Sainsburys, B&Q, and Selfridges.

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Experience
6 Years
Current Role
Loyalty Operations Lead
Job Level
Middle
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sheila cares about

Customer Loyalty Programs
Her career is built on creating loyalty and CRM strategies for major brands like John Lewis, Barclays, and Shell, focusing on gluing customers and brands together.
Digital Transformation
She has direct experience leading the transformation from physical to digital channels in banking at Barclays and in marketing propositions at tcc global.
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Career

Work history

6-2025
Loyalty Operations Lead
John Lewis & Partners
5-2024 - 6-2025
Group Head of CRM and Loyalty
Kingfisher plc
4-2023 - 4-2024
Customer Engagement Partner
CASMIN GROUP
10-2019 - 4-2021
Director of Performance Optimisation and Business Planning
Barclays
1-2017 - 4-2019
UK Loyalty and Marketing Propositions Director
tcc global
In the press

Media appearances

Sheila Hooper departs Kingfisher Group for Loyalty Operations Lead role at John Lewis & Partners. Featured in Retail Tech Innovation Hub
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Education
BSc Hons
University of Brighton
Education details unavailable
Windsor Leadership Trust
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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