Sheila Hooper

Trailblazer
DISC Type : ID

Loyalty Operations Lead at John Lewis & Partners

London, England, United Kingdom

Overview

Sheila is a marketing and transformation leader specializing in customer loyalty, CRM, and digital marketing. A Fellow of The Marketing Society, she has deep experience across retail and financial services, having led major initiatives at John Lewis, Barclays, and Kingfisher. People often describe her as commercially brilliant, a motivational leader, and a true industry legend.

Outside of her core roles, Sheila is highly engaged with the broader marketing community, actively participating in conferences and events. She shows a keen interest in celebrating innovation and inspirational leadership, including supporting youth initiatives like The National Youth Orchestras "changemakers. " She holds a BSc Hons from the University of Brighton.

She has designed and delivered loyalty programs for an impressive list of top brands, including Shell, Sainsburys, B&Q, and Selfridges.

Personality Overview

Persuasive

Assertive

Friendly But Fast

They prefer to ensure that they are in control of the situation.  They are not against taking risks and can make tough decisions when required.
 A combination of speed and relationship gets the best response from them.

Topics They Care About

Customer Loyalty Programs
Her career is built on creating loyalty and CRM strategies for major brands like John Lewis, Barclays, and Shell, focusing on gluing customers and brands together.
Digital Transformation
She has direct experience leading the transformation from physical to digital channels in banking at Barclays and in marketing propositions at tcc global.
Marketing Leadership
As a Fellow of The Marketing Society and a team leader, she is passionate about mentoring talent, frequently posting about hiring opportunities and team achievements.

Media Appearances

Sheila Hooper departs Kingfisher Group for Loyalty Operations Lead role at John Lewis & Partners. Featured in Retail Tech Innovation Hub

See Now

Work History

6-2025
Loyalty Operations Lead at John Lewis & Partners
5-2024 - 6-2025
Group Head of CRM and Loyalty at Kingfisher plc
4-2023 - 4-2024
Customer Engagement Partner at CASMIN GROUP
10-2019 - 4-2021
Director of Performance Optimisation and Business Planning at Barclays
1-2017 - 4-2019
UK Loyalty and Marketing Propositions Director at tcc global

Education

BSc Hons from University of Brighton
Education details unavailable from Windsor Leadership Trust

More Information

Social Presence :

Prographics :

Exp : 6 Location : London, England, United Kingdom Job Level : Middle Designation : Loyalty Operations Lead at John Lewis & Partners
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Insights For Selling To Sheila

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Ask them for a lunch or coffee once some rapport has been established
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking them how they truly feel about your product
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sheila is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Sheila

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Sheila move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Sheila take some risk or not?

  • If necessary, they will be ready to take risks.

You And Sheila

Personality Compatibility


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