Anthony Montero Ruiz

Critic
DISC Type : C

Gerente comercial at ALMACÉN SURTITODO LTDA

Medellín, Antioquia, Colombia

Overview

Anthony Montero Ruiz is a seasoned entrepreneur with 20 years of experience in industrial sales. As the founder of Automatech Industrial SAS and MVM Industries SAS, he specializes in automation, robotics, and pneumatic systems for manufacturing and mining. He holds a degree in Business Administration from Universidad de San Buenaventura.

Anthony focuses on designing and implementing industrial automation solutions to improve manufacturing processes. He represents world-leading brands like SMC PNEUMATICS, VP INSTRUMENTS, and BOGE KOMPRESSOREN in the Antioquia region of Colombia, providing clients with advanced technology for fluid and process control.

Unique fact: Anthony has successfully founded and currently leads two separate companies dedicated to industrial automation and components.

Personality Overview

Critic

Information Seeker

Negotiator

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Industrial Automation
As the founder of Automatech Industrial, his core business is designing and implementing automation solutions to enhance manufacturing processes.
Pneumatic Systems
His company is the sole representative in Antioquia for SMC PNEUMATICS, a global leader in pneumatic and electronic automation technology.
B2B Technical Sales
With 20 years of experience in the sector, his expertise lies in selling specialized valves and components for industrial process control.

Media Appearances

Anthony has no verified media appearances

Work History

10-2022
Gerente comercial at ALMACÉN SURTITODO LTDA
2015 - 2020
Socio fundador at MVM Industries SAS
9-2007 - 1-2023
Director ejecutivo at Automatech Industrial SAS
9-2007 - 1-2023
Fundador at Automatech Industrial SAS
1-2000 - 12-2011
Socio at ALMACÉN SURTITODO LTDA

Education

1995 - 2000
ADMINISTRADOR DE NEGOCIOS from Universidad de San Buenaventura
2003 - 2003
Diplomatura from Pontificia Universidad Javeriana Cali

More Information

Social Presence :

Prographics :

Exp : 26 Location : Medellín, Antioquia, Colombia Job Level : N/A Designation : Gerente comercial at ALMACÉN SURTITODO LTDA
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Insights For Selling To Anthony

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anthony is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Anthony

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Anthony move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Anthony take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Anthony

Personality Compatibility


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