Anthony Penton

Evaluator
DISC Type : dcs

Global Marketing Campaigns at Fujitsu

Amersham, England, United Kingdom

Overview

Anthony has no verified overview

Personality Overview

Quality Focused

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Anthony has no verified topics they care about

Media Appearances

Anthony has no verified media appearances

Work History

1-2020
Global Marketing Campaigns at Fujitsu
8-2017 - 12-2019
Head of European Strategy & Planning at Sony Mobile Communications
7-2015 - 8-2017
Head of European Marketing Strategy & Planning at Sony Mobile Communications
9-2014 - 7-2015
Head of Global Business Management & Marketing Governance at Sony Mobile Communications
5-2010 - 9-2014
Sales & Marketing Director at Penton Taylor

Education

Mastering Digital Marketing : SEM from London Business School
BA (Hons) from De Montfort University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Amersham, England, United Kingdom Job Level : N/A Designation : Global Marketing Campaigns at Fujitsu
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Insights For Selling To Anthony

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anthony is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Anthony

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Anthony move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Anthony take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Anthony

Personality Compatibility


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