Anthony Waldron

Enthusiast
DISC Type : i

Director at Athena Home Loans

Greater Melbourne Area, Australia

Overview

Anthony Waldron is the CEO of Financial Services and Mortgage Choice at REA Group, with over 25 years of experience in finance and business management. Known for leading strategic change and building high-performing teams, he previously held senior roles at NAB, including transforming its consumer banking division. He holds degrees from the University of Technology Sydney and FINSIA.

He is a vocal advocate for increasing the visibility and support for women in the mortgage broking industry, aiming to move away from a "boys club" mentality by creating more inclusive career pathways and opportunities.

Interesting fact: To deliver tangible benefits to brokers and customers, he recently launched an AI academy at a national conference, focusing on the practical application of technology.

Personality Overview

Non-Confrontational

Optimistic

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Broker Enablement
Champions mortgage brokers by providing them with technology, support, and featuring them in national brand campaigns to help them succeed in a competitive market.
Customer-Centric Finance
Focuses on creating a direct link between prioritizing customer interests and delivering sustainable shareholder value, a key theme throughout his career.
Strategic Transformation
Has a strong reputation for leading positive strategic change, including transforming NAB's consumer banking division and integrating the Smartline and Mortgage Choice brands.

Media Appearances

Anthony has no verified media appearances

Work History

11-2024
Director at Athena Home Loans
9-2022
Director at Simpology Australia
6-2022
CEO Financial Services and Mortgage Choice at REA Group
11-2021 - 6-2022
Adviser and interim CEO Broker at REA Group
1-2023 - 6-2024
Director at theField.jobs

Education

1993 - 1996
Graduate Diploma in Applied Finance and Investments from FINSIA
1990 - 1992
Business from University of Technology Sydney

More Information

Social Presence :

Prographics :

Exp : 5 Location : Greater Melbourne Area, Australia Job Level : Mid-senior Designation : Director at Athena Home Loans
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Insights For Selling To Anthony

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance

DONT's

  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anthony is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Anthony

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Anthony move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Anthony take some risk or not?

  • They can take some low-probability risks if needed.

You And Anthony

Personality Compatibility


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