Anton Fedun

Critic
DISC Type : C

Director at Vintry & Mercer

London, England, United Kingdom

Overview

Anton Fedun is a Director at Ampersand Hotel Group, overseeing Londons luxury boutique hotels, including the award-winning Vintry & Mercer and The Ampersand Hotel. He focuses on developing unique properties with distinct designs rooted in the local neighborhoods history. He is a graduate of the University of Surrey and Bond University.

His professional life is closely linked to his familys significant business ventures. As the son of prominent businessman Leonid Fedun, he operates within an environment of high-level commerce and has dual Russian and U. K. citizenship, residing in London. He is married to a former beauty pageant winner.

Unique fact: He is the billionaire son of Leonid Fedun, the co-founder of Russian oil giant Lukoil and the former owner of the Spartak Moscow football club.

Personality Overview

Objective Thinker

Critic

ROI Driven

They are quite likely to negotiate on pricing or other key terms.  They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often.

Topics They Care About

Boutique Hotel Development
He has successfully launched and operates unique luxury hotels like Vintry & Mercer, focusing on concepts tied to the historical character of the property's London neighborhood.
Luxury Hospitality
His portfolio consists of award-winning, five-star hotels known for their distinct food & beverage destinations and exceptional guest experiences in a competitive market.
Hotel Design
He is noted for shaping his properties into one-of-a-kind hotels where the design is inspired by and rooted in the local neighborhood, from trade history to nearby museums.

Media Appearances

Anton has no verified media appearances

Work History

9-2014
Director at Vintry & Mercer
9-2011
Director at The Ampersand Hotel
2-2011 - 9-2011
Director at Denimoor Ltd
6-2010 - 8-2011
Strategic Adviser at Kronos
7-2006 - 6-2007
Research and Marketing Intern at Mr and Mrs Smith Hotels

Education

2004 - 2008
Bachelor of Science from University of Surrey
2010 - 2010
Postgraduate Diploma from Bond University

More Information

Social Presence :

Prographics :

Exp : 16 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director at Vintry & Mercer
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Insights For Selling To Anton

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anton is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Anton

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Anton move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Anton take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Anton

Personality Compatibility


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