Anton Reyniers

Captain
DISC Type : DS

Founder/Consultant at Non Vanilla

Dubai, United Arab Emirates

Overview

Anton is a brand and creative consultant with extensive experience at top agencies like Publicis, BBDO, and Ogilvy, and tech giants Google and Netflix. He specializes in brand, social comms, and AI transformation in the GCC and APAC regions. Colleagues describe him as bright, passionate, and a gentleman.

Anton is optimistic about the growth and potential within the GCC region, citing this as a key reason for his recent move back to Dubai.

Unique fact: A former colleague wrote a recommendation for him metaphorically describing their work together in the capacity of a "cleaner. "

Personality Overview

Long-Term Thinker

Decisive But Calm

Planner & Achiever

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

AI in Strategy
He is a representative for Brainwaves, an AI tool for brand strategy, and posts about the correct application of AI for developing unique strategic solutions.
Avoiding 'Vanilla' Thinking
His consultancy, Non Vanilla, is founded on breaking away from legacy, linear, and commodity-type thinking to produce differentiated and non-obvious creative and strategic work.
GCC Market Growth
He recently moved back to Dubai, expressing strong optimism for the region's growth and its favorable, forward-looking environment.

Media Appearances

Anton has no verified media appearances

Work History

3-2026
Founder/Consultant at Non Vanilla
2-2026
UAE Product Representative at Brainwaves
7-2024 - 3-2026
Head of Strategy at We Are Social
6-2023 - 6-2024
Head of Strategy at IMPACT BBDO
3-2020 - 6-2023
Head of Creative Agency Partnerships APAC at Google

Education

2021 - 2023
Graduate Diploma in Law [part time] from The University of Law
2018 - 2018
Education details unavailable from MiniMBA

More Information

Social Presence :

Prographics :

Exp : 21 Location : Dubai, United Arab Emirates Job Level : Junior Designation : Founder/Consultant at Non Vanilla
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Insights For Selling To Anton

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anton is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Anton

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Anton move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Anton take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Anton

Personality Compatibility


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