Matt Primeau, MEL, B.Eng

Commander
DISC Type : D

Co-Owner at Tofino Cowork

Vancouver, British Columbia, Canada

Overview

Matt is a purpose-driven entrepreneur and engineer, co-founding Scrapless, a circular economy venture tackling food waste. Holding a Master of Engineering Leadership in Clean Energy from UBC, he blends technical expertise with a passion for social and environmental impact. He calls himself an "Engipreneur, " focusing on conscious business and sustainability.

Outside of his ventures, Matt is dedicated to personal development, mindfulness, and healthy living. He mentors other entrepreneurs on leading purpose-driven lives and businesses. His passion for nature and sustainability was instilled in him from a young age, shaping his personal and professional mission to create positive change.

Unique fact: He runs a Substack blog called "Brave New Pathways" about deeper living, grounded spirituality, and purpose-driven entrepreneurship.

Personality Overview

Candid & Clear

Risk-Taker

Very Quick

They respond better to strong and respectful interactions.  They are very proud of what they do. They are not focused on building rapport and relationships.

Topics They Care About

Conscious Entrepreneurship
He coaches entrepreneurs on building "heart-led" businesses and writes about purpose-driven entrepreneurship, emphasizing a sustainable approach over a "grind-out" culture.
Circular Economy
Co-founded Scrapless, a food redistribution platform to prevent food waste, and his work focuses on sustainable, circular solutions to environmental problems.
Clean Energy
He holds a Master of Engineering Leadership in Clean Energy from UBC and lists renewable energy and environmental sustainability among his core passions.

Media Appearances

Matt has no verified media appearances

Work History

4-2024
Co-Owner at Tofino Cowork
1-2023
Founder & Lead Coach at Conscious Impact Collective
10-2021
Director Of Sustainability at Renovo Creative Inc.
9-2020 - 12-2020
Batch 5 Founder at LOI - League of Innovators
3-2020
Co-Founder & Chief Operations Officer at Scrapless

Education

2020 - 2021
Master of Engineering Leadership (MEL) from The University of British Columbia
2011 - 2016
Bachelor of Engineering (B.Eng.) from Carleton University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Vancouver, British Columbia, Canada Job Level : Leadership Designation : Co-Owner at Tofino Cowork
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Matt

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They can take decisions very fast if you manage to convince them.
  • Can Matt take some risk or not?

  • The risks don’t matter much to them.

You And Matt

Personality Compatibility


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