Antonio Herranz

Evaluator
DISC Type : DSC

Global AI Transformation, Director at Santander

Madrid, Community of Madrid, Spain

Overview

Antonio Herranz is the Global AI Transformation Director at Santander, leveraging his extensive background as a former Partner at Boston Consulting Group. He specializes in tech-enabled business transformations, particularly in the banking, insurance, and energy sectors. Colleagues describe him as a professional, intelligent, and passionate leader.

Outside of his core professional focus, Antonio has a demonstrated interest in societal and educational challenges. He co-authored a study on improving K-12 education models for students with disabilities, showcasing a commitment to leveraging data and analysis for social good.

Unique fact: Antonio led a digital transformation initiative for a global energy company that successfully boosted its operational efficiency by 30%.

Personality Overview

Hard To Convince

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

AI Transformation
He currently leads Santander's Global AI Transformation division and frequently posts about AI's strategic implementation, separating hype from real-world impact in banking.
Digital Strategy
His career at BCG and Accenture centered on designing and implementing large-scale digital transformations for clients in consumer goods, banking, and energy.
Customer-Centric Growth
During his time at Accenture, he spearheaded transformative, customer-centric initiatives and focused on CRM and customer strategy to drive commercial growth.

Media Appearances

Antonio Herranz - Global AI Transformation, Director - The Org. Featured in The Org

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Work History

9-2025
Global AI Transformation, Director at Santander
1-2019 - 9-2025
Partner | Digital & AI Transformation | Tech-Enabled Business Transformation at Boston Consulting Group (BCG)
2-2017 - 1-2019
Senior Manager | Digital Transformation | Customer Strategy | CRM | Sales Marketing Service at Accenture
CTO & CDO | Digital Transformation | Insurance | Private Equity | Growth | C-Level at Multiasistencia
Manager | Strategy | Digital Transformation | Customer Strategy | CRM | Sales Marketing Service at Accenture

Education

PDEM - Executive Development Master in Management from IE Business School
Master Internet Business (MIB) from ISDI

More Information

Social Presence :

Prographics :

Exp : 8 Location : Madrid, Community of Madrid, Spain Job Level : Mid-senior Designation : Global AI Transformation, Director at Santander
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Insights For Selling To Antonio

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Antonio is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Antonio

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Antonio move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Antonio take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Antonio

Personality Compatibility


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