Vicente Sanz Soto

Observer
DISC Type : ic

Director Gestión Comercial at Banco Santander

Naucalpan de Juárez, México, Mexico

Overview

Vicente Sanz Soto is the Director of Commercial Management at Banco Santander, where he specializes in executing strategic commercial projects and launching financial products. With a degree in Business Administration from Universidad Iberoamericana, he has extensive experience in managing sales networks, analyzing performance, and designing incentive schemes.

He has built a long-term career within Banco Santander, demonstrating deep institutional knowledge by progressing through several key subdirector roles focused on efficiency, profitability, and commercial projects before reaching his current director position.

Personality Overview

Curious

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally good communicators and can be hard to convince.

Topics They Care About

Sales Incentive Design
A core part of his role involves defining, implementing, and managing incentive schemes for the commercial sales network.
Commercial Profitability
Focuses on the analysis, tracking, and management of client profitability and the optimization of spending.
Operational Efficiency
Previously, as a subdirector, he was responsible for defining new operating models and making commercial and service processes more efficient.

Media Appearances

Vicente has no verified media appearances

Work History

5-2015
Director Gestión Comercial at Banco Santander
10-2010 - 5-2015
Subdirector Eficiencia y Rentabilidad at Banco Santander
3-2006 - 10-2010
Subdirector Proyectos Comerciales at Banco Santander
2-2002 - 9-2003
Gerente de Planeación at Grupo Financiero Serfin
1-2001 - 2-2002
Gerente de Banca Seguros at Grupo Financiero Serfin

Education

1992 - 1996
Licenciatura en Administración de Empresas from Universidad Iberoamericana, Ciudad de México
1989 - 1992
Preparatoria from Centro Universitario Anglo Mexicano

More Information

Social Presence :

Prographics :

Exp : 25 Location : Naucalpan de Juárez, México, Mexico Job Level : Mid-senior Designation : Director Gestión Comercial at Banco Santander
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Insights For Selling To Vicente

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Share testimonials from known people and give multiple examples of product value
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vicente is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Vicente

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Vicente move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Vicente take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Vicente

Personality Compatibility


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