Antonio S.

Evaluator
DISC Type : Dcs

Senior Solutions Architect at Alteryx

London, England, United Kingdom

Overview

Antonio is a multilingual technology leader and Senior Solutions Architect at Alteryx with over 20 years of experience in digital transformation. He holds an MSc from Birkbeck, University of London and specializes in multicloud, GenAI, and modern data stacks. Colleagues describe him as passionate, energetic, methodical, and hard-working.

Outside of his formal role, Antonio demonstrates a deep passion for the developer community, spending his free time at hackathons and meetups in London. He actively follows the evolution of AI and its real-world applications, particularly within the automotive industry and its data ecosystems.

He is a Perplexity Business Fellow, participating in the 10x AI Global Business Community Fellowship.

Personality Overview

Quality Focused

Fast But Analytical

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

AI Infrastructure
He recently shared insights on the evolution of the AI infrastructure stack, from silicon to agentic applications, following a meetup in London.
Automotive Data
Frequently posts about connected car data, analyzing how companies like BMW and Volkswagen are leveraging their vehicle fleets as large-scale AI factories.
Developer Community
Demonstrates a personal passion for coding and community by participating in weekend hackathons, which he describes as "pure adrenaline. "

Media Appearances

Antonio has no verified media appearances

Work History

7-2022
Senior Solutions Architect at Alteryx
4-2025 - 8-2025
Perplexity Business Fellow at Perplexity
1-2022 - 7-2022
Solutions Architect at Alteryx
6-2020 - 1-2022
Solutions Architect at BD
5-2017 - 1-2022
CTO , Solutions Architect at Zetabytelab Ltd.

Education

2013 - 2015
MSc of Business Innovation and Technology International Manager from Birkbeck, University of London
2011 - 2011
PSDV. Programa Superior de Dirección de Ventas from ESIC Business & Marketing School

More Information

Social Presence :

Prographics :

Exp : 16 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Senior Solutions Architect at Alteryx
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Insights For Selling To Antonio

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Antonio is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Antonio

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Antonio move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Antonio take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Antonio

Personality Compatibility


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