Anuj Jain

Go-getter
DISC Type : d

Co-Founder, Growth, Marketing at Level3ID

Santa Clara, California, United States

Overview

Anuj is an experienced product leader, currently in a product role at Motive and a Co-Founder at Level3ID. With 10 years of experience in payments, e-commerce, and B2B/B2C products, he holds an MBA from USC Marshall School of Business. Colleagues describe him as an amazing collaborator with deep technical knowledge.

Drawing from his extensive background, Anuj is passionate about sharing his knowledge and actively engages in mentorship on topics like product management and career growth. His recent certifications in AI product leadership and generative AI highlight a commitment to staying at the forefront of technology trends and their practical applications.

Unique fact: Anuj co-founded Level3ID to combat sophisticated AI-driven cyber threats by focusing on verifying the human behind the credentials.

Personality Overview

Direct & Candid

Self-Confident

Vision Oriented

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Human-Centric Security
As Co-Founder of Level3ID, his posts focus on human-in-the-loop verification, zero-trust models, and protecting against AI-powered bots, moving beyond traditional methods like CAPTCHAs.
Developer Platforms
His background includes leading developer experience, APIs, and marketplace products at companies like Mural and Cisco, showing a deep expertise in building tools for developers.
AI in Product
He holds recent certifications in AI product leadership and generative AI, and often discusses the dual role of AI as both a business tool and a security threat.

Media Appearances

Anuj has no verified media appearances

Work History

8-2025
Co-Founder, Growth, Marketing at Level3ID
7-2023
Product Lead, Growth and eCommerce at Motive
12-2021 - 6-2023
Principal Product Manager, Developer experice and APIs at Mural
2-2020 - 11-2021
Lead Product Manager, Partner APIs and DevNet Marketplace at Cisco
7-2017 - 1-2020
Principal Product Manager at Walmart Global Tech

Education

2015 - 2017
Master of Business Administration (M.B.A.) from USC Marshall School of Business
B.Tech (Electronics and Communications) from Guru Gobind Singh Indraprastha University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Santa Clara, California, United States Job Level : Leadership Designation : Co-Founder, Growth, Marketing at Level3ID
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Insights For Selling To Anuj

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Highlight the competitive differentiation of your product

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anuj is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Anuj

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Anuj move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Anuj take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Anuj

Personality Compatibility


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