Anuradha Balasubramanian

Initiator
DISC Type : Di

Senior Director - Product, Marketing, Ops and Support at Poshmark

Chennai, Tamil Nadu, India

Overview

Anuradha has no verified overview

Personality Overview

Conviction Driven

Impact-Oriented

Friendly Challenger

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Anuradha has no verified topics they care about

Media Appearances

Anuradha has no verified media appearances

Work History

7-2025
Senior Director - Product, Marketing, Ops and Support at Poshmark
1-2024
Director - Marketing, Product and Marketplace Ops at Poshmark
10-2020 - 12-2023
Director - International Expansion at Poshmark
8-2012
Independent Consultant at Self.
2-2020 - 10-2020
Chief Marketing Officer at IIT Madras Research Park

Education

2000 - 2002
Masters in Business Administration (PGDBM / MBA - International Business) from Symbiosis Institute of International Business
1996 - 1999
Bacherlor's in Commerce (Hons.) from Shri Ram College of Commerce (SRCC)

More Information

Social Presence :

Prographics :

Exp : 17 Location : Chennai, Tamil Nadu, India Job Level : Senior Designation : Senior Director - Product, Marketing, Ops and Support at Poshmark
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Insights For Selling To Anuradha

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anuradha is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Anuradha

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Anuradha move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Anuradha take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Anuradha

Personality Compatibility


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