Anuschka Kuhnel

Enthusiast
DISC Type : i

Co-founder and Director at Forest Spa Finland

London, England, United Kingdom

Overview

Anuschka Kuhnel is a dynamic sales and operations leader, currently serving as the Co-founder and Director of Forest Spa Finland. With an extensive background as a National Sales Director for MAC Cosmetics and Brand Manager for Smashbox, she has a proven record of driving brand development and sales delivery. She holds a Bachelor of Arts from Stellenbosch University.

Based on recent purchases, Anuschka appears to have a keen interest in home decor, specifically handmade and uniquely designed items like lampshades and cushions. This suggests an appreciation for craftsmanship and interior design, pointing to a creative and aesthetic sensibility outside of her professional life in the competitive cosmetics industry.

She is on a mission to introduce natural skincare with a distinct Finnish spirit to the global market.

Personality Overview

Amiable & Agreeable

Non-Confrontational

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Natural Skincare
Co-founded Forest Spa Finland, a brand focused on natural ingredients and clean beauty, leveraging her extensive experience in the cosmetics industry to build her own venture.
Brand Development
Her career includes senior roles like National Sales Director at MAC Cosmetics and Brand Manager at Smashbox, showing a long-term focus on building and managing brand identity.
Capital Raising
Recently shared that her company's crowdfunding campaign went public and was already 87% towards its goal, indicating a current focus on securing investment and growth.

Media Appearances

Anuschka has no verified media appearances

Work History

3-2021
Co-founder and Director at Forest Spa Finland
3-2015 - 9-2019
Brand Manager at Smashbox Cosmetics
1-2014 - 2-2015
National Sales Director at MAC Cosmetics
11-2008 - 2-2015
Regional Sales Manager & National Accounts at MAC Cosmetics
1-2003 - 10-2008
Sales and Education Executive at Clinique

Education

1989 - 1991
Bachelor of Arts (BA) from Stellenbosch University

More Information

Social Presence :

Prographics :

Exp : N/A Location : London, England, United Kingdom Job Level : N/A Designation : Co-founder and Director at Forest Spa Finland
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Insights For Selling To Anuschka

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anuschka is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Anuschka

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Anuschka move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Anuschka take some risk or not?

  • They can take some low-probability risks if needed.

You And Anuschka

Personality Compatibility


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