Lena Kheroua

Go-getter
DISC Type : d

Social Media Manager at rhute

London Area, United Kingdom

Overview

Lena Kheroua is a Social Media Manager with over ten years of experience in the luxury beauty sector, having worked with leading brands like Charlotte Tilbury and Rodial. She specializes in creative direction and shoot production, currently leading social media for rhute. She holds a Bachelor of Arts from the University of West London.

Beyond her corporate roles, Lena pursues a passion for film photography, showcased on her personal Instagram. This creative interest complements her entrepreneurial venture, OnFilmSocial, where she provides social media management and content creation for clients in the beauty and wellness space.

Lena runs her own creative agency, OnFilmSocial, while simultaneously holding a Social Media Manager position at rhute.

Personality Overview

Decisive

Self-Confident

Vision Oriented

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Luxury Beauty Socials
Her career is built on over a decade of experience managing social media for high-end beauty brands like Charlotte Tilbury and Rodial.
Creative Content Production
She specializes in ideating creative concepts, managing shoot production, and scaling social presence for beauty and wellness brands.
Scalp Health Education
Her new role at rhute is centered on Dr. Aamna Adel's mission to educate consumers on the importance of scalp health.

Media Appearances

Lena has no verified media appearances

Work History

11-2025
Social Media Manager at rhute
2-2025
Social Media Manager at OnFilmSocial
5-2024 - 5-2025
Social Media Manager at The Rodial Group
3-2023 - 5-2024
Social Media Executive at The Rodial Group
10-2020 - 3-2023
Digital Ambassador at Charlotte Tilbury Beauty

Education

2014 - 2015
Bachelor of Arts - BA from University of West London
2011 - 2012
A Level from Rochdale Sixth Form College

More Information

Social Presence :

Prographics :

Exp : N/A Location : London Area, United Kingdom Job Level : N/A Designation : Social Media Manager at rhute
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Insights For Selling To Lena

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Get to the point quickly instead of spending too much time on pleasantries
  • Refer to testimonials from others in similar positions

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lena is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Lena

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lena move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Lena take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Lena

Personality Compatibility


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