Anushka Lal

Commander
DISC Type : D

Digital Marketing Specialist at Prolifics

Hyderabad, Telangana, India

Overview

Anushka is a Digital Marketing Specialist at Prolifics, focusing on building marketing strategies that are centered on people rather than platforms. Her expertise includes performance marketing, LinkedIn Ads, and SEO. She holds a Bachelor of Technology from MATS University and is described by colleagues as constantly learning and evolving.

Outside of her professional life, Anushka is introspective and values personal growth, reflecting on life lessons and the importance of understanding human behavior. She draws inspiration from everyday life, such as observing her grandmothers dedication to gardening, and engages with pop culture like the show "Stranger Things".

Unique fact: She believes Reddit is the best source for AI research due to the honest and straightforward perspectives found there.

Personality Overview

Impact-Driven

Candid & Clear

Strong-Willed

More than the product, they care about the impact of the product.  They respond well to strong and respectful communication. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

People-Centric Marketing
Her core marketing philosophy is to start with understanding people—what they feel and why they act—before focusing on platforms or campaigns.
AI & Data Honesty
An AI automation enthusiast who values authentic, unfiltered data, citing Reddit as a prime source for feeding honest human perspectives to AI models.
Performance Marketing
Specializes in performance marketing, with hands-on experience managing LinkedIn Ads, SEO, and email marketing campaigns to drive measurable results.

Media Appearances

Anushka has no verified media appearances

Work History

11-2025
Digital Marketing Specialist at Prolifics
8-2025 - 10-2025
AI automation enthusiast at Ethika Insurance Broking Private Limited.
8-2024 - 8-2025
Head of Marketing at Ethika Insurance Broking Private Limited.
8-2023 - 8-2024
Marketing Manager at Ethika Insurance Broking Private Limited.
8-2022 - 7-2023
Project Manager at Brand Samosa

Education

10-2020 - 7-2024
Bachelor of Technology - BTech from MATS University, Raipur

More Information

Social Presence :

Prographics :

Exp : 3 Location : Hyderabad, Telangana, India Job Level : Junior Designation : Digital Marketing Specialist at Prolifics
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Insights For Selling To Anushka

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anushka is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Anushka

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Anushka move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Anushka take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Anushka

Personality Compatibility


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