Arpitha Gupta

Evaluator
DISC Type : CDS

Head of Growth at Decode Age

Bengaluru, Karnataka, India

Overview

Arpitha Gupta is the Head of Growth at Decode Age, bringing over a decade of expertise in digital marketing and B2B strategy. With an MBA from Cardiff University, she focuses on data-driven solutions to optimize user experience and identify new revenue opportunities, leading initiatives that align marketing with key business objectives.

Her professional history suggests a strong interest in the food and hospitality sector, having previously worked as a Growth Lead for a food network and shared content related to improving customer experiences in restaurants. She is also passionate about team building and actively recruits talent for her company.

Unique fact: Arpitha lists "Full-time parenting" as part of her official employment history, highlighting a personal value.

Personality Overview

Fast But Analytical

Thorough Evaluator

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Business Growth
As Head of Growth, she spearheads revenue initiatives, leverages marketing and sales strategies, and analyzes market trends to enhance company performance.
Digital Marketing
With over 10 years of experience, her core expertise lies in digital marketing, strategy implementation, and B2B marketing optimization.
Food & Hospitality
She previously worked for a food network and has shared insights on improving customer retention for restaurants, indicating an interest in the industry.

Media Appearances

Arpitha has no verified media appearances

Work History

10-2025
Head of Growth at Decode Age
5-2024 - 12-2025
Growth_lead at HOGR Food Network Pvt Ltd
7-2022 - 4-2024
Full-time parenting at Text Mercato Solutions Private Limited
11-2022 - 8-2023
Digital Marketing Consultant- Freelance at Text Mercato Solutions Private Limited
8-2016 - 6-2022
Lead-Digital Marketing at healthi.in

Education

2010 - 2011
Master of Business Administration (M.B.A.) from Cardiff University / Prifysgol Caerdydd
2005 - 2009
Bachelor of Engineering (B.E.) from Visvesvaraya Technological University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Head of Growth at Decode Age
URL has been copied!

Insights For Selling To Arpitha

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arpitha is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Arpitha

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Arpitha move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Arpitha take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Arpitha

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.