Anylu Guerra Cortez

Researcher
DISC Type : Cs

Head of US Plant-Based at Better Balance Foods

Dallas, Texas, United States

Overview

Anylu Guerra Cortez is the Head of US at Better Balance, leading the companys expansion into the plant-based market. A Wharton MBA graduate with experience at Amazon and The Boston Consulting Group, she is known for being hard-working and efficient.

She is passionate about revolutionizing the food industry by making innovative, plant-based products accessible to a wider audience, including flexitarians. Her academic and leadership potential has been recognized through prestigious honors like the Henry Ralph Ringe Fellowship.

Anylu was recognized as one of Whartons "40 Under 40" in 2020.

Personality Overview

Process Focused

Self-Disciplined

Perfectionist

The only way to convince them is by showing them examples and ample proof.  Being observant comes to them naturally. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Plant-Based Industry
Leads the US launch of Better Balance, focusing on making plant-based products accessible, affordable, and flavorful for the mainstream market.
Go-to-Market Strategy
Successfully launched Better Balance in the US market through key retail and foodservice partnerships.
Foodservice Sales
Actively builds sales teams and seeks partnerships within the foodservice industry to drive brand growth and product adoption.

Media Appearances

Anylu has no verified media appearances

Work History

10-2023
Head of US Plant-Based at Better Balance Foods
10-2021 - 10-2023
Head of Sales Plant-Based US at Better Balance Foods
7-2020 - 10-2021
Senior Vendor Manager at Amazon
6-2019 - 8-2019
MBA Summer Intern- Retail Leadership Development Program at Amazon
5-2017 - 7-2018
Consultant at The Boston Consulting Group (BCG)

Education

2018 - 2020
Master of Business Administration - MBA from The Wharton School
2009 - 2013
Bachelor of Science (B.S.) from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 9 Location : Dallas, Texas, United States Job Level : Mid-senior Designation : Head of US Plant-Based at Better Balance Foods
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Insights For Selling To Anylu

During A Call Or A Meeting

DO's

  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.

DONT's

  • Avoid emotional and informal language, stay objective and to the point instead
  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anylu is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Anylu

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Anylu move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Anylu take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Anylu

Personality Compatibility


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