Anylu Guerra Cortez in

Anylu Guerra Cortez

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Head of US Plant-Based at Better Balance Foods
📍 Dallas, Texas, United States

Anylu Guerra Cortez is the Head of US at Better Balance, leading the companys expansion into the plant-based market. A Wharton MBA graduate with experience at Amazon and The Boston Consulting Group, she is known for being hard-working and efficient.

She is passionate about revolutionizing the food industry by making innovative, plant-based products accessible to a wider audience, including flexitarians. Her academic and leadership potential has been recognized through prestigious honors like the Henry Ralph Ringe Fellowship.

Anylu was recognized as one of Whartons "40 Under 40" in 2020.

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Experience
9 Years
Current Role
Head of US Plant-Based
Job Level
Mid-senior
Location
Dallas, Texas, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Anylu cares about

Plant-Based Industry
Leads the US launch of Better Balance, focusing on making plant-based products accessible, affordable, and flavorful for the mainstream market.
Go-to-Market Strategy
Successfully launched Better Balance in the US market through key retail and foodservice partnerships.
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Career

Work history

10-2023
Head of US Plant-Based
Better Balance Foods
10-2021 - 10-2023
Head of Sales Plant-Based US
Better Balance Foods
7-2020 - 10-2021
Senior Vendor Manager
Amazon
6-2019 - 8-2019
MBA Summer Intern- Retail Leadership Development Program
Amazon
5-2017 - 7-2018
Consultant
The Boston Consulting Group (BCG)
In the press

Media appearances

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Education
2018 - 2020
Master of Business Administration - MBA
The Wharton School
2009 - 2013
Bachelor of Science (B.S.)
Tecnológico de Monterrey
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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