Aoife Fortin

Initiator
DISC Type : Di

Senior Director, Human Resources- GTM at HYCU, Inc.

Greater Boston, United States

Overview

Aoife is the Senior Director of HR for Go-to-Market at HYCU, Inc. , where she specializes in scaling high-performance teams. With a background that includes leadership roles at Transmit Security and Salesforce, she has deep expertise in building people operations in hypergrowth startups. People who have worked with her describe her as a "rock star, " "dynamic, " and a "top Talent Leader. "

Outside of her HR leadership, Aoife is a private investor with a decade of experience managing a portfolio in real estate, health, and fitness. She is a vocal supporter of friends on their journey to parenthood and has written about her interest in the growing fertility tech sector. She also enjoys playing golf for charitable causes.

Unique fact: For the last ten years, Aoife has been a private investor, building a personal portfolio focused on real estate and the health and fitness industries.

Personality Overview

Risk-Accepting

Impact-Oriented

Friendly Challenger

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Scaling GTM Teams
Her current role at HYCU is focused on building and scaling the go-to-market and sales organizations to fuel the company's growth and strategic partnerships.
Startup Culture
She emphasizes the importance of core values like authenticity, grit, and empathy when scaling teams in fast-paced startup environments.
AI in HR
Her professional headline states she is focused on "Building High-Performance Teams with AI & Heart, " indicating a key interest in leveraging technology in her field.

Media Appearances

Aoife has no verified media appearances

Work History

12-2024
Senior Director, Human Resources- GTM at HYCU, Inc.
11-2023
HR Leader/Member at StartupExperts
6-2023 - 12-2024
Senior Director, People Operations & Talent at Alumni Ventures
12-2018 - 3-2023
Director, Global People Operations & Talent Acquisition at Transmit Security
9-2016 - 12-2018
Global Talent Partner, Tech & Product at Salesforce

Education

1-2024 - 2-2025
Chief Human Resources Program from Wharton Executive Education
Bachelor’s Degree from University of Massachusetts Lowell

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Boston, United States Job Level : Senior Designation : Senior Director, Human Resources- GTM at HYCU, Inc.
URL has been copied!

Insights For Selling To Aoife

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aoife is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Aoife

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Aoife move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Aoife take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Aoife

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.