Tanja Guske, GPHR, ACC

Trailblazer
DISC Type : DI

Head of People Operations at ShipHawk

Santa Barbara, California, United States

Overview

Tanja Guske is an international Head of People Operations at ShipHawk, specializing in preparing startups for hyper-growth in both European and US markets. With a GPHR certification and a degree from Duale Hochschule Baden-Württemberg, colleagues describe her as professional, supportive, and a great talent. She focuses on building engaged teams through a coaching-oriented leadership style.

Originally from Germany, Tanja has built her career in the United States, showcasing significant adaptability and a global perspective. Her professional ethos is deeply rooted in a people-first approach, focusing on building trusted work cultures and utilizing data to improve employee satisfaction and drive business results. This approach is reflected in her advisory roles.

As the leader of a small tech startup team, she was a finalist for the Transform 2025 "Connected Culture of the Year" award.

Personality Overview

Persuasive

Charismatic

Assertive

They like to keep things under control.  They are charming and have the ability to align others behind their decisions. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

People-Centric Culture
Her team at ShipHawk was a finalist for the "Connected Culture of the Year" award, and she frequently shares insights on building people-centric organizations.
AI in HR
Serves as an advisor to Graphio. ai, a company building a manager's digital twin, and explores AI in HR at industry conferences like Transform 2025.
Startup Hyper-Growth
Specializes in preparing startups for rapid expansion and advises high-growth companies like ChangeEngine on employer branding and employee engagement.

Media Appearances

Tanja has no verified media appearances

Work History

9-2022
Head of People Operations at ShipHawk
10-2024
Investor and Advisor at Graphio.ai
7-2024
Advisory Network Member at ChangeEngine
2-2022 - 9-2022
Director of People & Culture, US at Simple Feast
12-2020 - 1-2022
Senior People & Talent Manager at Simple Feast

Education

2009 - 2012
Bachelor of Arts (B.A.) from Duale Hochschule Baden-Württemberg (DHBW) Mosbach
2011 - 2011
International Business from Budapest College of Management (IVF)

More Information

Social Presence :

Prographics :

Exp : 9 Location : Santa Barbara, California, United States Job Level : Mid-senior Designation : Head of People Operations at ShipHawk
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Insights For Selling To Tanja

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Display high self-confidence and expect them to have a strong personality.
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tanja is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Tanja

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Tanja move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Tanja take some risk or not?

  • They can take risks if necessary.

You And Tanja

Personality Compatibility


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