Aparna Raja

Questioner
DISC Type : c

Senior Associate at PwC Acceleration Centers in India

Chennai, Tamil Nadu, India

Overview

Aparna is an experienced Marketing Manager and Senior Associate at PwC, with a background in finance, telecom, and retail. She specializes in digital marketing, growth strategy, and brand building, holding an MBA from ICFAI and a BTech from Sastra University.

Outside of her professional life, Aparna is deeply passionate about chess and parenting. She is a highly accomplished chess player, having earned a bronze medal in the Commonwealth Chess Championship and holding the title of FIDE Instructor.

Unique fact: Aparna won a bronze medal in the Under-20 category at the Commonwealth Chess Championship in South Africa.

Personality Overview

Cautious & Analytical

Price-Sensitive

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Generative AI
She explicitly lists GenAI as a key interest and has posted about using AI tools to boost productivity and efficiency in her day-to-day work.
Growth Marketing
A core part of her professional identity, combining her skills in digital marketing, social media, and branding to drive business development.
Competitive Chess
A significant personal passion, evidenced by her status as a FIDE Instructor and a Commonwealth Championship bronze medalist in the sport.

Media Appearances

Aparna has no verified media appearances

Work History

6-2022
Senior Associate at PwC Acceleration Centers in India
11-2019 - 4-2022
Project Manager at Novac Technology Solutions
7-2017 - 10-2019
Manager - Marketing at Door Sabha Nigam Limited
9-2016 - 6-2017
Digital Marketing Specialist at OrangeScape
2-2016 - 8-2016
Product Specialist at Ventuno Technologies (P) Ltd

Education

2018 - 2018
Digital and Social Media Marketing from Indian Institute of Management Ahmedabad
2008 - 2012
Bachelor of Technology (BTech) from Shanmugha Arts, Science, Technology and Research Academy

More Information

Social Presence :

Prographics :

Exp : 9 Location : Chennai, Tamil Nadu, India Job Level : N/A Designation : Senior Associate at PwC Acceleration Centers in India
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Insights For Selling To Aparna

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aparna is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Aparna

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Aparna move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Aparna take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Aparna

Personality Compatibility


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