April Glavine

Observer
DISC Type : ci

Founder at Sum Good

Moncton, New Brunswick, Canada

Overview

April Glavine is an award-winning entrepreneur and the founder of Sum Good, a natural electrolyte beverage company. A graduate of Saint Marys University, she has a demonstrated history in the retail and natural products industry, previously founding Lean Machine Healthy Vending. People who have worked with her describe her as courageous, savvy, and inspiring.

Outside of her ventures, April is passionate about advocating for youth entrepreneurship, having represented Canada at the G20 Young Entrepreneur Summit. She has also contributed to global causes as an International Leader with Habitat for Humanity and actively shares her business journey as a speaker at industry and university events.

Unique fact: April successfully pitched her company, Sum Good, on Season 18 of CBCs Dragons Den, securing a deal to help scale the brand nationally.

Personality Overview

Curious

Value Driven

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Healthy Food Products
She has founded two health-focused companies, driven by a mission to provide snacks and beverages with natural, no-nonsense ingredients for families and children.
Female Entrepreneurship
Recognized as one of the Top 100 Women with Natural Products Canada, she is a speaker at events for women investors and recently certified her company as women-owned.
Entrepreneurial Journeys
She frequently shares lessons from her first business on podcasts and at summits, discussing topics like market validation, scalability, and preparing for investor pitches.

Media Appearances

The Founder Chat with April Glavine of Sum Good. Featured in YouTube

See Now

Work History

9-2021
Founder at Sum Good
10-2017 - 9-2021
Channel Sales Manager at Bell
5-2011 - 10-2017
Retail Training Specialist at Bell
10-2008
International Leader at Habitat for Humanity International
2-2008 - 4-2010
Marketing Pro at Terra Beata Farms

Education

2010 - 2011
Entrepreneurial Leaders Program (ELP3) of the Wallace McCain Institute from University of New Brunswick
2002 - 2004
Bachelor of Commerce - BCom from Saint Mary's University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Moncton, New Brunswick, Canada Job Level : Leadership Designation : Founder at Sum Good
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Insights For Selling To April

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Be prepared for a lot of questions, answer them objectively
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with April is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from April

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will April move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can April take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And April

Personality Compatibility


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