April Meyer

Pioneer
DISC Type : DSI

Marketing Leader, Office of the Chief Data & Analytics Officer at Deloitte

Minneapolis, Minnesota, United States

Overview

April is a results-focused marketing leader specializing in Account-Based Marketing (ABM) for strategic accounts. With a journalism degree from the University of Minnesota and an ITSMA ABM certification, she has built and led high-performing teams at Deloitte, AWS, and Thermo Fisher Scientific, consistently driving revenue growth. People who have worked with her describe her as an incredible team builder, a strategic thinker, and a mentor.

Outside of her professional life, April is described as easy-going, optimistic, and empathetic. She has shown support for health-related causes, such as raising awareness for Rare Disease Day, reflecting a commitment to community and well-being.

She has a distinct track record of taking on newly-created leadership roles to build marketing functions and teams from the ground up.

Personality Overview

Dynamic But Sincere

Driven But Considerate

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Account-Based Marketing
Her career is focused on ABM, holding senior roles at AWS, Deloitte, and Thermo Fisher. She is also an ITSMA certified ABM professional.
Building Teams
Repeatedly tasked with building new teams in newly-created leadership roles, with recommendations highlighting her skill as an "incredible team builder. "
Executive Engagement
Her roles consistently involve partnering with senior leadership, including global managing directors, to strengthen relationships and drive revenue within key accounts.

Media Appearances

April has no verified media appearances

Work History

11-2024
Marketing Leader, Office of the Chief Data & Analytics Officer at Deloitte
10-2021 - 8-2024
Senior Director, Account Based Marketing at PPD
10-2021 - 8-2024
Senior Director, Account Based Marketing at Thermo Fisher Scientific
3-2020 - 11-2021
Senior Manager, Account Based Marketing, Strategic Marketing at Deloitte
1-2019 - 9-2019
Senior Account Based Marketing Manager, Strategic Accounts at Amazon Web Services

Education

2003 - 2007
Journalism and Mass Communication from University of Minnesota
2013 - 2013
Mini MBA from University of St. Thomas

More Information

Social Presence :

Prographics :

Exp : 6 Location : Minneapolis, Minnesota, United States Job Level : Leadership Designation : Marketing Leader, Office of the Chief Data & Analytics Officer at Deloitte
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Insights For Selling To April

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with April is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from April

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will April move?

  • They are generally fast movers and can take quick decisions
  • Can April take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And April

Personality Compatibility


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