April Shen

Energizer
DISC Type : I

Senior Director, FP&A at Instructure

San Francisco, California, United States

Overview

April is a finance and strategy leader with deep experience in corporate finance and strategic planning across SaaS, retail, and luxury goods sectors at companies like Instructure and Zendesk. A graduate of UCLA, colleagues describe her as inspiring, forward-thinking, professional, and dedicated.

She is intellectually curious and passionate about generating insights from data to design and deploy smart solutions that improve business processes. Her interests include major media companies like The Walt Disney Company and Sony Pictures Entertainment.

April has a unique background leading finance for both high-growth SaaS companies and iconic luxury brands like Louis Vuitton.

Personality Overview

Big Picture Person

Informal

Believer

They are naturally enthusiastic, so take their promise with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

SaaS Finance
Has extensive experience leading finance and strategy in the SaaS sector at high-profile companies like Instructure and Zendesk.
Empathetic Leadership
Focuses on leading with empathy and active listening to build inclusive, high-performing team cultures through mentorship and collaboration.
Data-Driven Insights
Passionate about using data to generate business insights and create smart solutions for process improvement.

Media Appearances

April has no verified media appearances

Work History

10-2025
Senior Director, FP&A at Instructure
2025
Fractional CFO at Freelance
2021 - 2024
Director, Corporate Finance & Strategy at Zendesk
2019 - 2021
Director of Finance BP&A at SEPHORA
2017 - 2019
Senior Manager, FP&A at Louis Vuitton

Education

B.A. from UCLA

More Information

Social Presence :

Prographics :

Exp : 16 Location : San Francisco, California, United States Job Level : Senior Designation : Senior Director, FP&A at Instructure
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Insights For Selling To April

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Talk anecdotally about the customer experience that your product offers
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid overloading them with too much detail
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with April is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from April

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will April move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can April take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And April

Personality Compatibility


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