Araceli Sanchez Ugarte

Sharpshooter
DISC Type : DC

University Lecturer at Universidad Anáhuac

Miguel Hidalgo, Mexico City, Mexico

Overview

Araceli Sanchez Ugarte is a seasoned marketing and communications manager for HSBC Latin America, specializing in B2B and B2C strategies across finance, tech, and real estate. She has a track record of speaking at international conferences and focuses on embedding sustainability and inclusion into her projects. Colleagues describe her as professional, innovative, and motivating.

Outside of her corporate role, Araceli is passionate about education and mentorship. She enjoys the challenge of teaching and has served as a university lecturer at several institutions, including Universidad Anáhuac. She is also a proud supporter of womens empowerment, actively participating in initiatives like HSBCs "Mujeres al Mundo" program.

She considers the "Leading Companies in Sustainable Innovation Award, " a program she developed, to be her "first child. "

Personality Overview

ROI Driven

Thorough Evaluator

Rigorous & Demanding

They respond well to strong and respectful communication.  More than the product, they care about the impact of the product. They take a lot of pride in personal achievements.

Topics They Care About

Sustainability & Inclusion
Leads initiatives at HSBC that reflect sustainability and social inclusion in all aspects, ensuring events are accessible and have a positive social impact.
Women's Empowerment
Actively supports programs that empower women leaders and entrepreneurs, such as HSBC's "Mujeres al Mundo" initiative and dedicated networking events.
Mentorship & Education
Passionate about teaching, she is a university lecturer at Universidad Anáhuac. She finds that teaching challenges her and allows her to generate new ideas.

Media Appearances

Araceli has no verified media appearances

Work History

8-2025
University Lecturer at Universidad Anáhuac
2-2024
Marketing Manager, B2B, Mexico & Brazil at HSBC
3-2022 - 1-2023
University Lecturer at Centro de Estudios en Ciencias de la Comunicación, A.C.
9-2021 - 2-2024
Marketing Manager, Commercial Banking and Global Banking & Markets Latam at HSBC
4-2019 - 9-2021
Digital Marketing and Social Responsibility Leader at Seguros Monterrey New York Life

Education

2007 - 2011
Licenciatura from Centro de Estudios en Ciencias de la Comunicación

More Information

Social Presence :

Prographics :

Exp : 7 Location : Miguel Hidalgo, Mexico City, Mexico Job Level : Middle Designation : University Lecturer at Universidad Anáhuac
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Insights For Selling To Araceli

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Be respectful but crisp

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Araceli is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Araceli

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Araceli move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Araceli take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Araceli

Personality Compatibility


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