Ari Cheszes

Wildcard
DISC Type : ics

VP of ECommerce & Merchandising at MADE Hoops

Los Angeles, California, United States

Overview

Ari Cheszes is the VP of ECommerce & Merchandising at MADE Hoops, with a background at Overtime and Oakley. He is an expert in omni-channel commerce, P&L management, and driving revenue growth for lifestyle and sports brands. He holds a Masters degree from Rotterdam School of Management.

Originally from Argentina, Ari moved to New York in 2014. He is passionate about the intersection of sports and commerce, particularly empowering young basketball talent. He demonstrates a commitment to continuous learning, recently exploring AI and machine learning applications for business.

He recently completed MIT Professional Educations program on No Code AI and Machine Learning.

Personality Overview

Friendly But Slow

Curious But Skeptical

Requires Proof

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Data-Driven Ecommerce
He was a featured speaker on this topic at the New York Ecommerce Summit in 2024, focusing on personalized customer experiences and optimized operations.
Youth Basketball
In his current role at MADE Hoops, he is focused on growing a brand that is shaping the future of grassroots basketball and empowering young athletes.
AI in Ecommerce
Recently completed an MIT program in No Code AI and Machine Learning, signaling a strong interest in applying new technologies to drive business solutions.

Media Appearances

Ari has no verified media appearances

Work History

8-2025
VP of ECommerce & Merchandising at MADE Hoops
1-2023 - 7-2025
Sr Director of ECommerce and Customer Experience at Overtime
6-2021
Member at StartOps
1-2020 - 12-2022
Director of ECommerce and Customer Experience at Overtime
8-2018 - 1-2020
Senior Manager E-Commerce at Oakley

Education

2013 - 2014
Master's degree from Rotterdam School of Management, Erasmus University
2011 - 2011
Exchange Semester from Rotterdam School of Management, Erasmus University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Los Angeles, California, United States Job Level : Senior Designation : VP of ECommerce & Merchandising at MADE Hoops
URL has been copied!

Insights For Selling To Ari

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Persuade objectively how your product will help them achieve their goals
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ari is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Ari

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Ari move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Ari take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Ari

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.