Ariana Finlayson
Login to view DISC.Ariana Finlayson is the Global Head of Social for WhatsApp Business at Meta, where she leads global social media strategy. Her career began in editorial before she pivoted to social media and marketing, building expertise in community engagement and brand storytelling for B2B and consumer brands. She is a Hofstra University graduate and was named one of PRSA-NYs "15 Under 35" emerging leaders.
Outside of her corporate role, Ariana has a passion for education, having served as an adjunct professor at Syracuse Universitys Newhouse NYC program for five semesters. She actively supports students, small businesses, and colleagues impacted by layoffs, demonstrating a commitment to community building and mentorship. She is also exploring an interest in UX Research.
Interesting fact: She taught a course on "Social Platforms, Processes and Perspectives" to the next generation of communications professionals as an adjunct professor.
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