Arianna De Felice

Evaluator
DISC Type : Cds

Redattore freelance at ESGnews.it

Milan, Lombardy, Italy

Overview

Arianna is a versatile journalist, editor, and social media manager based in Milan, specializing in sustainability, ESG, architecture, and design. A graduate of Università Cattolica del Sacro Cuore, her university thesis on Instagram underpins her professional expertise in social media strategy, which she applies across various publications.

She is deeply passionate about travel and photography, stating she was born with "a camera in one hand and a pen in the other. " This love for exploration is professionally channeled into her work covering the cultural and culinary scenes of Italian cities, where she documents and shares her discoveries.

Her specific university thesis was focused on Instagram, directly connecting her academic studies to her career in social media.

Personality Overview

Quality Focused

Hard To Convince

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Corporate Sustainability
Writes extensively on sustainability, circular economy, and ESG topics for multiple publications, focusing on corporate news, trends, and best practices.
Travel & Photography
An avid traveler and photographer who describes it as a core part of her identity and maintains a dedicated travel photography portfolio.
Social Media Strategy
Focuses on social media management, writing about platform trends like vertical video. Her university thesis was specifically about Instagram.

Media Appearances

Arianna has no verified media appearances

Work History

3-2025
Redattore freelance at ESGnews.it
3-2025
Giornalista freelance at rePlanet Magazine
3-2023
Redattore freelance at Osservatorio Bilanci Sostenibilità
10-2021
Content Editor at Editrice Industriale
5-2020
Redattore freelance at E-City Group S.r.l.

Education

2013 - 2015
Laurea from Università Cattolica del Sacro Cuore
2017 - 2017
Master online from Gruppo Len

More Information

Social Presence :

Prographics :

Exp : 5 Location : Milan, Lombardy, Italy Job Level : N/A Designation : Redattore freelance at ESGnews.it
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Insights For Selling To Arianna

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Be prepared for comments or questions that are critical of your product or your claims
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arianna is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Arianna

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Arianna move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Arianna take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Arianna

Personality Compatibility


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