Sangeetha Mohan

Initiator
DISC Type : Di

VP and Head of Global Marketing at Prodapt

Bengaluru, Karnataka, India

Overview

Sangeetha Mohan is a full-stack B2B tech marketing leader specializing in scaling marketing for high-growth SaaS and IT services firms. Her expertise lies in building brand-to-revenue engines that integrate brand, content, and demand generation across global markets including the US, UK, Europe, and India. She holds an MBA from Symbiosis Institute of Management Studies.

She built the marketing functions from the ground up at multiple tech firms after heading a regional business for a global top-ten advertising agency.

Personality Overview

Confident

Impact-Oriented

Friendly Challenger

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

B2B Tech Marketing
Her entire career is focused on scaling marketing for high-growth B2B technology products and services, including SaaS and IT.
Brand-to-Revenue Strategy
She emphasizes connecting brand, content, digital, ABM, and demand generation into a single engine that supports revenue growth.
Global Go-to-Market
Her work and experience span the US, UK, Europe, and India, with a focus on enterprise and Fortune 500 customers.

Media Appearances

Prodapt Partners With Temporal to Offer Platform for Building Resilient Enterprise Apps. Featured in Business Wire

See Now

Work History

6-2022
VP and Head of Global Marketing at Prodapt
2-2020 - 6-2022
Brand and GTM Advisor at Various
8-2017 - 9-2019
Marketing Head at Mu Sigma Inc.
11-2010 - 9-2015
Associate Vice President, Marketing at Maveric Systems Limited
12-2003 - 11-2010
Area Head at Hakuhodo Inc.

Education

1998 - 2000
MBA from Symbiosis Institute of Management Studies
Bachelor of Commerce (B.Com.) from Ethiraj College, Chennai

More Information

Social Presence :

Prographics :

Exp : 19 Location : Bengaluru, Karnataka, India Job Level : Senior Designation : VP and Head of Global Marketing at Prodapt
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Insights For Selling To Sangeetha

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Look like someone who is on top of their game
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sangeetha is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Sangeetha

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Sangeetha move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Sangeetha take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Sangeetha

Personality Compatibility


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