Ariel Herszenhorn

Observer
DISC Type : ci

CEO & Co-Founder at zum_post

São Paulo, São Paulo, Brazil

Overview

Ariel Herszenhorn is the CEO and Co-Founder of zum_post, with a deep background in logistics and e-commerce from his tenure as VP at Loggi. He graduated in Business Administration from FGV and is completing an MBA in Business Innovation at FIAP, focusing on leveraging technology to solve complex logistical challenges in Brazil.

Originally from São Paulo and the son of Bolivian immigrants, Ariel is a vocal supporter of diversity in the tech ecosystem. He serves as an ambassador for "Mulheres no E-commerce" (Women in E-commerce), actively working to empower women within the industry and promote a more inclusive future for online business.

He once studied abroad for half a year at the Universidad de Barcelonas economic school.

Personality Overview

Value Driven

Assertive

Example Seeker

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Logistics Innovation
As CEO of zum_post and former VP at Loggi, his entire career is focused on solving logistics challenges, from freight pricing to operational efficiency for e-commerce.
Startup Acceleration
He is leading his new venture, zum_post, through the Dealist University accelerator, showing a direct focus on strategies for high-potential startup growth.
Women in E-commerce
He is an ambassador for the "Mulheres no E-commerce" initiative, demonstrating a strong personal and professional commitment to promoting gender diversity in the tech sector.

Media Appearances

Ariel has no verified media appearances

Work History

6-2025
CEO & Co-Founder at zum_post
7-2024 - 4-2025
Vice Presidente de Novos Negócios at Loggi
5-2023 - 7-2024
VP - Commercial Strategy at Loggi
1-2021 - 11-2023
VP of Sales at Loggi
1-2022 - 4-2025
Embaixador at Mulheres no E-commerce

Education

2017 - 2018
Master of Business Administration - MBA from FIAP
2004 - 2008
Graduation from FGV - Fundação Getulio Vargas

More Information

Social Presence :

Prographics :

Exp : 10 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : CEO & Co-Founder at zum_post
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Insights For Selling To Ariel

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ariel is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Ariel

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Ariel move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Ariel take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Ariel

Personality Compatibility


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