Ariel Herszenhorn in

Ariel Herszenhorn

Observer · DISC type ci
CEO & Co-Founder at zum_post
📍 São Paulo, São Paulo, Brazil

Ariel Herszenhorn is the CEO and Co-Founder of zum_post, with a deep background in logistics and e-commerce from his tenure as VP at Loggi. He graduated in Business Administration from FGV and is completing an MBA in Business Innovation at FIAP, focusing on leveraging technology to solve complex logistical challenges in Brazil.

Originally from São Paulo and the son of Bolivian immigrants, Ariel is a vocal supporter of diversity in the tech ecosystem. He serves as an ambassador for "Mulheres no E-commerce" (Women in E-commerce), actively working to empower women within the industry and promote a more inclusive future for online business.

He once studied abroad for half a year at the Universidad de Barcelonas economic school.

Read the full overview →
Experience
10 Years
Current Role
CEO & Co-Founder
Job Level
Leadership
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Ariel shows up

Value Driven
Assertive
Example Seeker

They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Priorities

Topics Ariel cares about

Logistics Innovation
As CEO of zum_post and former VP at Loggi, his entire career is focused on solving logistics challenges, from freight pricing to operational efficiency for e-commerce.
Startup Acceleration
He is leading his new venture, zum_post, through the Dealist University accelerator, showing a direct focus on strategies for high-potential startup growth.
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Career

Work history

6-2025
CEO & Co-Founder
zum_post
7-2024 - 4-2025
Vice Presidente de Novos Negócios
Loggi
5-2023 - 7-2024
VP - Commercial Strategy
Loggi
1-2021 - 11-2023
VP of Sales
Loggi
1-2022 - 4-2025
Embaixador
Mulheres no E-commerce
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2017 - 2018
Master of Business Administration - MBA
FIAP
2004 - 2008
Graduation
FGV - Fundação Getulio Vargas
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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