Arjen Mackaaij (Mackaay)

Pioneer
DISC Type : DIS

Chief People Officer at Front

Santa Monica, California, United States

Overview

Arjen is a future-focused Chief People Officer specializing in people strategy and organizational development for hypergrowth tech companies. He holds an MBA from The University of Chicago Booth School of Business and utilizes frameworks like Strength Finders to foster effective collaboration. People who have worked with him describe him as approachable, a great thought partner, and a true rockstar.

He has a Six Sigma Black Belt, an uncommon certification for a people executive, indicating a strong data-driven and process-oriented approach to HR.

Personality Overview

Friendly But Fast

Decisive But Friendly

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Hypergrowth People Strategy
He leads people strategy for rapidly scaling tech, creative, and digital companies, building the necessary infrastructure and culture from the ground up.
HR Tech Innovation
As an advisor for PeopleTech Partners, he guides startups on product development, go-to-market strategy, and customer engagement, shaping the future of HR technology.
Strengths-Based Leadership
He uses the Strength Finders framework to support the unique skills of team members, promote collaboration, and aid in conflict resolution.

Media Appearances

Arjen has no verified media appearances

Work History

7-2023
Chief People Officer at Front
8-2020
HR Tech Advisor at PeopleTech Partners
5-2020
CPOHQ Founding Member at CPOHQ
2-2023 - 8-2023
Fractional CPO, HR Consultant and HR Tech Advisor at Arjen Mackaaij
1-2022 - 11-2022
Chief People Officer at Rain Instant Pay

Education

2009 - 2011
MBA from The University of Chicago Booth School of Business
2005 - 2006
Blackbelt from LG Electronics Blue Ocean Institute

More Information

Social Presence :

Prographics :

Exp : 5 Location : Santa Monica, California, United States Job Level : Leadership Designation : Chief People Officer at Front
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Insights For Selling To Arjen

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Ask them for a lunch or coffee once some rapport has been established
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arjen is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Arjen

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Arjen move?

  • They are generally fast movers and can take quick decisions
  • Can Arjen take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Arjen

Personality Compatibility


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