Armando Pérez

Examiner
DISC Type : cs

Director General at Cervecería de la Costa

Colima, Colima, Mexico

Overview

Armando Pérez is the Director General of Cervecería de la Costa, where he spearheads product innovation and leads the companys retail expansion program. He is deeply involved in growing the business, from creating new products to opening new points of sale and improving distribution logistics.

Outside of his directorial duties, Armando is a passionate creator who finds joy in being in continuous motion. He values his family heritage, attributing his innovative spirit to his father. He often expresses gratitude and excitement for his companys journey and customer reception.

His passion for creating new products is a core part of his identity, which he proudly inherited from his father.

Personality Overview

Overcautious

Late Adopter

Unexpressive

The only way to convince them is by showing them examples and ample proof.  They do not like taking risks at all and go for proven options in the end. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Retail Expansion
He is actively leading the company's expansion of sales points, with recent store openings in Guadalajara and the regions of Villa and Comala.
Product Innovation
He describes himself as an enthusiast for creating new products and is constantly in motion developing new things for the brewery.
Logistics Growth
Celebrates the progress of the company's distribution capabilities, evolving from early-stage methods to operating a dedicated vehicle fleet.

Media Appearances

Episodio #59: Cervecería de la Costa con Armando Pérez. Featured in Spotify

See Now

Work History

10-2015
Director General at Cervecería de la Costa

Education

Education details unavailable from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 10 Location : Colima, Colima, Mexico Job Level : Mid-senior Designation : Director General at Cervecería de la Costa
URL has been copied!

Insights For Selling To Armando

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Armando is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Armando

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Armando move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Armando take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Armando

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.