Artem Yermanov

Enigma
DISC Type : cdi

Senior Sales Director, West at Braze

San Francisco, California, United States

Overview

Artem Yermanov is the Senior Sales Director for the West at Braze, with deep expertise in the marketing technology space from roles at ActionIQ and TUNE. He holds a BA from the University of California, Santa Cruz. Colleagues describe him as resourceful, tenacious, and highly customer-focused.

He has a keen interest in leveraging AI for lifecycle marketing and enhancing customer engagement through data-driven insights and personalized messaging for major brands.

While at TUNE, he became the go-to expert for prominent performance marketers in North America, winning many of the companys largest accounts.

Personality Overview

Fast Follower

Challenger

Friendly Yet Blunt

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

AI in Marketing
Shares content on AI decisioning and the role of digital and AI transformation in reshaping marketing strategies for better 1: 1 personalization.
Customer Engagement
Focuses on how brands can drive loyalty and retention by delivering the right message at the right time to enhance the overall user experience.
Marketing Technology
His career at Braze, ActionIQ, and TUNE demonstrates a long-standing expertise in the martech and mobile ad tech sectors.

Media Appearances

Artem has no verified media appearances

Work History

8-2021
Senior Sales Director, West at Braze
2-2020 - 8-2021
Sales Director, West at Braze
7-2018 - 12-2019
Sales Director at ActionIQ
8-2017 - 5-2018
Senior Sales Executive | Team Lead at TUNE
11-2015 - 8-2017
Sales Executive at TUNE

Education

2005 - 2009
BA from University of California, Santa Cruz

More Information

Social Presence :

Prographics :

Exp : 16 Location : San Francisco, California, United States Job Level : Senior Designation : Senior Sales Director, West at Braze

Interested in

Sports

Club Soccer Team

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Insights For Selling To Artem

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Artem is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Artem

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Artem move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Artem take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Artem

Personality Compatibility


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