Arthur Baratella

Sharpshooter
DISC Type : CD

Gerente Geral Agência at Sicoob

Bragança Paulista, São Paulo, Brazil

Overview

Arthur Baratella is a commercial leader with 17 years of experience in the banking and retail sectors for companies like Sicoob and Itaú. With an MBA from PUC, he specializes in managing digital and physical teams, focusing on sustainable results and people development. Colleagues describe him as adaptable, strategic, and a mentor.

He is passionate about fostering a culture of teamwork and celebrating collective achievements. His personal philosophy appears centered on continuous growth and the journey of building success together, a concept he often refers to as "construção" (construction). He values resilience, commitment, and clear communication within his teams.

Unique fact: While at Itaú, he won the "Prêmio Gera Internacional 2022" for leading the Best Agency.

Personality Overview

Rigorous & Demanding

Fast But Analytical

Precise But Practical

They are very proud of what they do.  They like to act fast and expect others to do the same. They are not focused on building rapport and relationships.

Topics They Care About

Human-centric Leadership
He focuses on people development and is described as a mentor. He consistently credits his team's commitment and resilience for their joint successes.
Digital Banking Strategy
He has direct experience leading a digital banking agency for Itaú Unibanco, managing a team of 21 professionals and a portfolio of approximately 18, 000 clients.
Cooperative Finance
As a General Manager at Sicoob, he actively engages in events to understand the current challenges and opportunities within the cooperative financial market.

Media Appearances

Arthur has no verified media appearances

Work History

2-2025
Gerente Geral Agência at Sicoob
12-2019 - 8-2024
Gerente Geral Agência Digital - GGD at Itaú Unibanco
1-2017 - 12-2019
Gerente Geral Agência Física - GGC at Itaú Unibanco
2014 - 2016
Gerente Geral Comercial at Casas Bahia
8-2013 - 8-2014
Gerente Geral Comercial at Petz

Education

2021 - 2022
Pós-graduação Lato Sensu - MBA from Pontifícia Universidade Católica de São Paulo
2018 - 2019
Pós-graduação Lato Sensu from Insper Instituto de Ensino e Pesquisa

More Information

Social Presence :

Prographics :

Exp : 17 Location : Bragança Paulista, São Paulo, Brazil Job Level : N/A Designation : Gerente Geral Agência at Sicoob
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Insights For Selling To Arthur

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Be respectful but crisp
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arthur is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Arthur

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Arthur move?

  • They can take decisions very fast if you manage to convince them.
  • Can Arthur take some risk or not?

  • The risks don’t matter much to them.

You And Arthur

Personality Compatibility


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