Arthur Bassant

Questioner
DISC Type : c

Founder at FRANK

Rotterdam, South Holland, Netherlands

Overview

Arthur Bassant is a seasoned entrepreneur with over 15 years in the online hospitality sector. After founding the successful culinary platform HEERLIJK. nl, he has now launched FRANK, an AI-driven reservation and data system designed to optimize restaurant operations. He is a graduate of Inholland University of Applied Sciences.

Outside of his entrepreneurial ventures, Arthur shows a passion for humanitarian causes, actively promoting initiatives that provide direct and practical aid. He values service excellence, believing that even in a tech-focused business, the primary measure of success comes from genuine human service and support.

He founded and later sold Koffiecadeaukaart. nl after it was selected as a prize by the Dutch Postcode Lottery.

Personality Overview

Systematic

Cautious & Analytical

Not Easily Convinced

They prefer to do thorough analysis of any situation.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Restaurant Technology
As the founder of FRANK, he is focused on using AI to solve key restaurant challenges like table occupancy, guest relations, and overall margin improvement.
Culinary Entrepreneurship
His career is defined by creating successful ventures in the high-end gastronomic space, including HEERLIJK. nl, the Restaurant Awards, and now FRANK.
Service Excellence
He emphasizes that the best compliment his AI company receives is about its human service, indicating a deep-seated value for customer support and relationships.

Media Appearances

Reservation system FRANK conquers the top of Dutch gastronomy. Featured in Horeca Trends

See Now

Work History

1-2025
Founder at FRANK
6-2019 - 10-2022
Founder at Koffiecadeaukaart.nl
1-2015
Founder & Owner at Restaurant Awards
1-2011
Founder & Owner at HEERLIJK.nl
5-2007 - 2012
Owner at HEERLIJK Events

Education

1998 - 2002
Bachelor from Inholland University of Applied Sciences
1992 - 1998
Bachelor's degree from Inholland University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 21 Location : Rotterdam, South Holland, Netherlands Job Level : Leadership Designation : Founder at FRANK
URL has been copied!

Insights For Selling To Arthur

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arthur is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Arthur

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Arthur move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Arthur take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Arthur

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.