Arthur Pietrafesa Bernardi

Sharpshooter
DISC Type : DC

CEO at Pousada Terraço

Socorro, São Paulo, Brazil

Overview

Arthur is a Brazilian Army veteran with extensive corporate security experience at top-tier companies like Meta, Amazon, and BMW. Leveraging his postgraduate degrees in Security Management and an Executive MBA, he recently transitioned into entrepreneurship as the CEO and founder of Pousada Terraço.

Outside of work, Arthur is a dedicated endurance athlete, having completed an Ironman 70. 3 and ultramarathons. He is passionate about health and performance, recently giving a motivational talk on the subject at his former employer, BMW Group, and actively volunteers at sporting events.

After a successful career protecting the data centers of global tech giants, he founded a countryside inn to pursue a better quality of life.

Personality Overview

Precise But Practical

Thorough Evaluator

ROI Driven

They respond better to strong and respectful interactions.  They do not care very much about building rapport or relationships. They are less concerned about the product and more about its potential impact.

Topics They Care About

Endurance Sports
An accomplished ultramarathon runner and Ironman 70. 3 finisher who shares his journey to motivate others and volunteers at events.
Entrepreneurial Shift
He recently pivoted from a demanding corporate security career to founding a hospitality business, documenting his focus on improved work-life balance.
Corporate Security
Maintains connections in the industry, recently attending the SEG Summit, the largest corporate security event in Brazil, despite no longer working in the field.

Media Appearances

Arthur has no verified media appearances

Work History

6-2024
CEO at Pousada Terraço
3-2024 - 6-2024
Data Center Security Manager at Amazon Web Services (AWS)
5-2022 - 12-2023
Security Specialist at BMW Group
2-2022 - 5-2022
Security Supervisor at Amazon
8-2018 - 12-2021
Risk & Intelligence Analyst at Meta

Education

1-2024 - 8-2024
Pós-graduação Lato Sensu - MBA Executivo from Descomplica
8-2020 - 2-2021
Pós-graduação Lato Sensu - Especialização from UNIMAIS - Faculdade Educamais

More Information

Social Presence :

Prographics :

Exp : 6 Location : Socorro, São Paulo, Brazil Job Level : Leadership Designation : CEO at Pousada Terraço
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Insights For Selling To Arthur

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arthur is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Arthur

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Arthur move?

  • If convinced, they can reach decisions quite fast.
  • Can Arthur take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Arthur

Personality Compatibility


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