Arthur Sung

Questioner
DISC Type : c

Chief Executive Officer at Frostyads

Dallas-Fort Worth Metroplex, United States

Overview

Arthur Sung is the Co-Founder and CRO of Hana Digital Group, specializing in building buyer-education systems and outbound marketing funnels for technology and real estate firms. A Vanderbilt University alumnus, he is also the lead for the Clay Clubs Dallas chapter, uniting local sales professionals.

Beyond his go-to-market expertise, Arthur has a background in deep learning and computer vision research from his time at Vanderbilt. His interest in social impact was highlighted when his team won a VandyHacks hackathon in the "Giving Back to The Community" category.

He was a Siemens Competition Regional Finalist, an honor given to the top 101 young scientific researchers in the nation.

Personality Overview

Not Easily Convinced

Price-Sensitive

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

Go-to-Market Strategy
His company, Hana Digital Group, is a GTM engineering firm, and he frequently posts about building effective outbound marketing and sales funnels.
Sales Automation
He is a vocal expert and community lead for Clay, a sales automation platform, and presented his team's workflow at the company's Toronto Demo Day.
Community Building
He is the founding lead for the Dallas chapter of Clay Club, bringing together local sales and RevOps professionals for networking and learning events.

Media Appearances

Arthur has no verified media appearances

Work History

10-2022 - 11-2023
Chief Executive Officer at Frostyads
8-2022
Co-Founder & Chief Revenue Officer at Hana Digital Group
10-2021 - 5-2022
Software Developer at ChangePlusPlus
8-2021 - 5-2022
Teaching Assistant at Vanderbilt University
12-2020 - 12-2022
Research Intern at Institute for Software Integrated Systems, Vanderbilt University

Education

8-2018 - 12-2022
Bachelor of Science - BS from Vanderbilt University
2014 - 2018
High School from McCallie School

More Information

Social Presence :

Prographics :

Exp : 2 Location : Dallas-Fort Worth Metroplex, United States Job Level : Leadership Designation : Chief Executive Officer at Frostyads
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Insights For Selling To Arthur

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arthur is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Arthur

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Arthur move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Arthur take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Arthur

Personality Compatibility


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