Arturo Diaz de Leon Hernandez in

Arturo Diaz de Leon Hernandez

Evaluator · DISC type Csd
Director general y Fundador at Adverso agency
📍 Mexico City, Mexico

Arturo Diaz de Leon Hernandez is the Founder and Director General of Adverso, a leading experiential marketing agency specializing in luxury and hospitality. He excels at designing innovative strategies for premier brands like El Palacio de Hierro and Aeroméxico. Colleagues and clients describe him as creative, innovative, and a strategic thinker.

He is passionate about building impactful narratives, with a strong focus on creating immersive experiences in gastronomy, travel, and lifestyle. This interest allows him to merge his personal passions with his professional expertise to develop unique and memorable campaigns that differentiate brands in competitive markets.

In 2024, Forbes Mexico named him one of the "100 Most Creative Minds in Business" for his industry impact.

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Experience
17 Years
Current Role
Director general y Fundador
Job Level
Mid-senior
Location
Mexico City, Mexico
Personality Overview

How Arturo shows up

Fast But Analytical
Hard To Convince
Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Priorities

Topics Arturo cares about

Experiential Marketing
As the founder of Adverso, his core business is creating immersive experiences that connect luxury and hospitality brands with their audiences.
Luxury Brand Strategy
He focuses on building powerful brand narratives for high-end clients like El Palacio de Hierro and Claridge's, emphasizing that luxury is an experience, not a product.
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Career

Work history

1-2012
Director general y Fundador
Adverso agency
1-2012 - 7-2013
Marketing Manager
Qualtop
4-2010 - 12-2011
Nuevos Proyectos
Alquimia::Transforma
4-2009 - 4-2010
Coordinador de Mercadotecnia
Andares
4-2008 - 7-2009
Coordinador de Mercadotecnia
Foton México
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2015 - 2017
Education details unavailable
IPADE Business School
2013 - 2013
Strategic Communications
Columbia University
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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