Arturo Diaz de Leon Hernandez

Evaluator
DISC Type : Csd

Director general y Fundador at Adverso agency

Mexico City, Mexico

Overview

Arturo Diaz de Leon Hernandez is the Founder and Director General of Adverso, a leading experiential marketing agency specializing in luxury and hospitality. He excels at designing innovative strategies for premier brands like El Palacio de Hierro and Aeroméxico. Colleagues and clients describe him as creative, innovative, and a strategic thinker.

He is passionate about building impactful narratives, with a strong focus on creating immersive experiences in gastronomy, travel, and lifestyle. This interest allows him to merge his personal passions with his professional expertise to develop unique and memorable campaigns that differentiate brands in competitive markets.

In 2024, Forbes Mexico named him one of the "100 Most Creative Minds in Business" for his industry impact.

Personality Overview

Fast But Analytical

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Experiential Marketing
As the founder of Adverso, his core business is creating immersive experiences that connect luxury and hospitality brands with their audiences.
Luxury Brand Strategy
He focuses on building powerful brand narratives for high-end clients like El Palacio de Hierro and Claridge's, emphasizing that luxury is an experience, not a product.
Gastronomy & Travel
He has a stated passion for gastronomy and travel, integrating these personal interests to design unique campaigns for airlines and top-rated restaurants.

Media Appearances

Arturo has no verified media appearances

Work History

1-2012
Director general y Fundador at Adverso agency
1-2012 - 7-2013
Marketing Manager at Qualtop
4-2010 - 12-2011
Nuevos Proyectos at Alquimia::Transforma
4-2009 - 4-2010
Coordinador de Mercadotecnia at Andares
4-2008 - 7-2009
Coordinador de Mercadotecnia at Foton México

Education

2015 - 2017
Education details unavailable from IPADE Business School
2013 - 2013
Strategic Communications from Columbia University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Mexico City, Mexico Job Level : Mid-senior Designation : Director general y Fundador at Adverso agency
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Insights For Selling To Arturo

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arturo is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Arturo

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Arturo move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Arturo take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Arturo

Personality Compatibility


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