Carlos Fernández Sainz

Judge
DISC Type : Dc

Director Comercial at DAFESA SEGUROS

Mexico City, Mexico

Overview

Carlos is a commercial director with over 8 years of experience across the advertising, travel, and electronic banking industries. He specializes in creating business strategies, managing multifunctional teams, and leading account prospection in Mexico and LATAM. He holds a Bachelors degree in Communication.

He has successfully applied his commercial leadership skills across diverse sectors, including travel agencies, digital media, electronic banking, and now insurance.

Personality Overview

Generally Skeptic

Objective Thinker

Features Driven

They prefer to move quickly, and expect the same from others.  They put a lot of effort into ensuring personal success. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

LATAM Business Growth
His experience focuses on account prospection and developing business strategies specifically for markets in Mexico and LATAM.
High-Value Negotiation
A key strength mentioned is the negotiation and closing of TOP accounts, a focus in his commercial leadership roles.
Sales Team Leadership
He has extensive experience managing multifunctional teams, assigning accounts, and training sales staff in previous roles.

Media Appearances

Carlos has no verified media appearances

Work History

9-2020
Director Comercial at DAFESA SEGUROS
10-2018 - 9-2020
New Business Subdirector at BanWire
6-2016 - 8-2018
Comercial Manager at StubHub
5-2016
Director general at CW Travel
10-2013 - 4-2016
Special Events and Sales Manager at Grupo Mundomex

Education

2008 - 2011
Bachelor in Comunication from Centro Universitario de Comunicación
Public Image Diploma from Centro Universitario de Comunicación

More Information

Social Presence :

Prographics :

Exp : 12 Location : Mexico City, Mexico Job Level : Mid-senior Designation : Director Comercial at DAFESA SEGUROS
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Insights For Selling To Carlos

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Refer to testimonials from well-known industry leaders
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carlos is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Carlos

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Carlos move?

  • If convinced, they can reach decisions quite fast.
  • Can Carlos take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Carlos

Personality Compatibility


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