Arun Darwin Harikrishnan

Doer
DISC Type : sd

Head of Digital Marketing at Matrimony.com Limited

Bengaluru, Karnataka, India

Overview

Arun Darwin Harikrishnan is the Head of Digital Marketing at Matrimony. com, leveraging over 15 years of experience across e-commerce, healthcare, and technology. An alumnus of Anna University, he excels in architecting data-driven growth strategies. Colleagues consistently describe him as sincere, committed, passionate, and dependable in his professional approach.

He demonstrates a strong interest in the broader implications of media and marketing, having co-authored academic studies. His research has explored the nuances of promoting global brands in rural India and analyzed print medias coverage of significant national events, pointing to a passion for marketings real-world impact.

Unique fact: He is a thought leader on the future of digital advertising and has participated as an industry jury member for marketing awards.

Personality Overview

Results Focused

Fast-paced

Long-term Focused

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Omnichannel Growth
Drives growth by integrating digital marketing with offline results, such as generating hospital walk-ins and managing e-commerce sales for major retail brands like Titan.
Healthcare Marketing
Previously led digital strategy for Dr. Agarwal's Eye Hospital, focusing on patient acquisition and implementing robust end-to-end performance measurement.
Performance Marketing
Manages performance marketing campaigns across diverse portfolios at Matrimony. com, including matchmaking, dating apps, and job search platforms, with a focus on growth and optimization.

Media Appearances

Arun has no verified media appearances

Work History

10-2024
Head of Digital Marketing at Matrimony.com Limited
10-2021 - 10-2024
Head of Digital Marketing at Dr.Agarwal's Eye Hospital
4-2018 - 5-2021
Digital Marketing & Online Sale Lead at Titan Company Limited
4-2015 - 3-2018
Manager - Digital Performance Marketing & Web Analytics at Titan Company Limited
4-2011 - 3-2015
Digital Media Manager at OMD India

Education

2005 - 2010
M.Sc. from College of Engineering, Anna University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Head of Digital Marketing at Matrimony.com Limited
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Insights For Selling To Arun Darwin

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Focus on the results that your product produces, expect some strategic questions in return
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arun Darwin is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Arun Darwin

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Arun Darwin move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Arun Darwin take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Arun Darwin

Personality Compatibility


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