Aruna Natarajan

Commander
DISC Type : D

Chief Operating Officer at EssenceMediacom

New York, New York, United States

Overview

Aruna Natarajan is the Chief Operating Officer at EssenceMediacom, specializing in driving growth for brands and agencies through executional excellence in media. An award-winning thought leader with a B. Com from Ethiraj College, her career spans the US, China, India, and Singapore, giving her diverse category expertise and a track record of building high-performance teams.

Outside of her core responsibilities, Aruna is passionate about fostering a dynamic and inclusive workplace culture. She actively channels this passion by participating in prominent mentorship programs, including the 4As Vanguard and SheRunsIt, to help uplift the next generation of leaders in the industry.

Unique fact: Aruna is a WPP Atticus Award winner for her thought leadership on the sandwich generation in China.

Personality Overview

Decisive

Impact-Driven

Risk-Taker

They prefer to move quickly, and expect the same from others.  They are less concerned about the product and more about its potential impact. They put a lot of effort into ensuring personal success.

Topics They Care About

Brand Growth
Her professional focus is on unlocking growth for brands and agencies, a central theme in her current and past roles.
Empathetic Leadership
Believes that leadership is a privilege and emphasizes leading by example, a philosophy she has shared in interviews.
Mentorship & Inclusion
Actively participates in mentorship programs with organizations like SheRunsIt and the 4As to build a more inclusive industry.

Media Appearances

Aruna has no verified media appearances

Work History

3-2025
Chief Operating Officer at EssenceMediacom
1-2023 - 3-2025
Chief Client Officer at EssenceMediacom
8-2020
Principal Consultant at Kriyam (Marketing & Media Consultancy)
1-2022 - 1-2023
President, Clients & Growth at Essence
3-2021 - 1-2022
EVP, Head of Growth at Essence

Education

1998 - 2000
Education details unavailable from Mudra Institue of Communications Ahmedabad
1995 - 1998
B.Com from Ethiraj College

More Information

Social Presence :

Prographics :

Exp : 10 Location : New York, New York, United States Job Level : Leadership Designation : Chief Operating Officer at EssenceMediacom
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Insights For Selling To Aruna

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aruna is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Aruna

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Aruna move?

  • If convinced, they can reach decisions quite fast.
  • Can Aruna take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Aruna

Personality Compatibility


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