Arushi Dhar

Evaluator
DISC Type : Dcs

Marketing Communications Manager at Bosch

Bangalore Urban, Karnataka, India

Overview

Arushi Dhar leads external communications for Boschs Mobility Business, focusing on shaping the brands technology narrative. She previously helped drive LeadSquared to unicorn status and has a background in top PR agencies. People who have worked with her describe her as self-motivated, disciplined, and a dedicated team player.

Outside of work, Arushi is a keen observer of marketing and culture. She actively discusses the history of viral advertising campaigns, the modern impact of Generative AI on branding, and shares passionate commentary on sports, particularly cricket. Her interests reflect a mind that connects brand strategy with cultural moments.

Unique fact: Arushi began her academic journey with a degree in Pharmacy before pivoting to a successful career in brand communications with an MBA.

Personality Overview

Quality Focused

Fast But Analytical

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Technology Storytelling
Her primary role at Bosch is to simplify and narrate the story of how the company's technologies are shaping the future of mobility, transforming its perception to 'Tech-First'.
SaaS Brand Growth
She was part of LeadSquared's journey to becoming a unicorn, where she scaled their corporate LinkedIn presence by 185% and helped build brand trust in a volatile market.
Integrated Communications
Manages end-to-end communication strategy for major global events like CES and IAA Mobility, overseeing PR, digital narratives, and complex stakeholder relations.

Media Appearances

Arushi has no verified media appearances

Work History

12-2023
Marketing Communications Manager at Bosch
1-2022 - 12-2023
Assistant Marketing Manager at LeadSquared
9-2020 - 1-2022
Senior Marketing Executive at Cygnet.One
11-2019 - 4-2020
Senior Account Executive at Ruder Finn
4-2019 - 11-2019
Account Executive Planning at Adfactors PR

Education

2016 - 2018
MBA from Symbiosis School of Media and Communication, Bengaluru
2012 - 2016
Pharmacy from Institute of Pharmacy, Nirma University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Bangalore Urban, Karnataka, India Job Level : Middle Designation : Marketing Communications Manager at Bosch
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Insights For Selling To Arushi

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Be prepared for comments or questions that are critical of your product or your claims
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arushi is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Arushi

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Arushi move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Arushi take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Arushi

Personality Compatibility


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