Arushi .

Enthusiast
DISC Type : i

Founder at Razze Media

Delhi, India

Overview

Arushi is the 24-year-old founder of Razze Media, a creative agency in Delhi. She specializes in helping brands in the fashion, F&B, and lifestyle sectors stand out through intentional storytelling and content strategy. She holds an Integrated MBA from Dr. A. P. J. Abdul Kalam Technical University and is actively hiring for her team.

Outside of her founder role, Arushi is a reflective storyteller who publicly shares her journey of overcoming professional challenges like creative pressure and indecisiveness. Based in Delhi, she actively engages with the local marketing scene, attending and analyzing industry events to stay current with emerging trends.

She left a 9-5 job to build her agency on the core belief that people connect with stories, not just ads.

Personality Overview

Consensus Focused

Amiable & Agreeable

Optimistic

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Brand Storytelling
Her company, Razze Media, was founded on the principle of helping brands connect with people through stories rather than just advertisements.
Content Strategy
As a creative strategist, she helps brands stand out with intention through carefully crafted content that connects and creates meaning.
Experiential Marketing
She attended Nykaaland in Delhi and shared a detailed analysis of the event's experience and the challenges smaller brands face with ROI.

Media Appearances

Arushi has no verified media appearances

Work History

8-2024
Founder at Razze Media
2-2024
Consultant 1 at CG Infinity
8-2023 - 1-2024
Social Media Marketing Intern at CG Infinity
1-2023 - 7-2023
Social Media Manager at Himalayan Harvest
1-2023 - 3-2023
Bombae Ambassador Program at Bombay Shaving Company

Education

2019 - 2024
Integrated MBA from Dr. A.P.J. Abdul Kalam Technical University

More Information

Social Presence :

Prographics :

Exp : 2 Location : Delhi, India Job Level : Leadership Designation : Founder at Razze Media
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Insights For Selling To Arushi

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arushi is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Arushi

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Arushi move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Arushi take some risk or not?

  • They can take some low-probability risks if needed.

You And Arushi

Personality Compatibility


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