Arvind Sudarsanam

Questioner
DISC Type : c

Customer Data Platform (C360) Implementation at McDonald's Corporation

Washington DC-Baltimore Area, United States

Overview

Arvind Sudarsanam is the Founder and President of Lakarya, a company specializing in data, cyber security, and cloud solutions. His firm has been recognized multiple times on the Inc. 5000 list for its significant growth. He holds an M. S. from The University of Toledo and has previous experience at McDonalds and Freddie Mac.

He is a vocal supporter of local entrepreneurship and small business development, publicly acknowledging the role of community resources in fostering growth. He is actively engaged in discussions around emerging technologies, demonstrating a keen interest in the future of cloud computing.

His company, Lakarya, has been honored on the Inc. 5000 list multiple times, including in 2019, 2020, 2024, and 2025.

Personality Overview

Value Seeker

Price-Sensitive

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Small Business Growth
Showed appreciation for Loudoun Economic Development's support of small businesses and takes pride in being part of the #LoudounPossible movement.
Hybrid Cloud
Shared interest in the future of hybrid cloud technologies by promoting an event on the topic.
Cyber Security
His company, Lakarya, specializes in providing cyber security and ICT solutions to a diverse range of clients.

Media Appearances

Arvind has no verified media appearances

Work History

8-2015 - 12-2022
Customer Data Platform (C360) Implementation at McDonald's Corporation
2-2015
Data | Cyber Security | ICT Solutions | Cloud Implementations at Lakarya
6-2013 - 7-2015
Sr. Business Systems Analyst at Freddie Mac
5-2010 - 7-2013
Sr. Technical Business Analyst at McDonald's Corporation
10-2009 - 4-2010
Requirements Analyst at U.S. Department of Education

Education

2004 - 2006
M.S from The University of Toledo
2000 - 2004
B.S from University of Madras

More Information

Social Presence :

Prographics :

Exp : 15 Location : Washington DC-Baltimore Area, United States Job Level : N/A Designation : Customer Data Platform (C360) Implementation at McDonald's Corporation
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Insights For Selling To Arvind

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arvind is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Arvind

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Arvind move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Arvind take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Arvind

Personality Compatibility


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