Asad Ali

Judge
DISC Type : Dc

Vice President Sales Engineering at Dynatrace

Sedona, Arizona, United States

Overview

Asad Ali is the Vice President of Sales Engineering at Dynatrace, where he blends deep technical expertise with people leadership to drive product sales. An MBA graduate from UC Berkeley Haas, he is AWS certified and described by colleagues as a "gifted manager" and "talented technologist. "

Outside of work, Asad is a passionate motorcycle rider. He often takes to the mountains in Arizona to clear his mind and has enjoyed scenic rides from Las Vegas to the Grand Canyon. He uses these rides as a wellness activity to enjoy the scenery and de-stress.

Asad uses long-distance motorcycle rides through scenic routes like the Grand Canyon as a way to take advantage of his companys wellness days.

Personality Overview

Fast But Wary

Features Driven

Quality Focused

They are not always relationship oriented.  They prefer to be the ones controlling the conversation or defining the terms. More than the product, they care about the impact of the product.

Topics They Care About

Sales Engineering
His entire career progression at Dynatrace, from Director to VP, has centered on leading and expanding global sales engineering teams.
Observability Platforms
He recently promoted Dynatrace's leadership in the Gartner Magic Quadrant for Observability and participated in a webinar on the topic of API and AI Gateway observability.
Solving Customer Problems
He is passionate about engaging with customers to fundamentally understand their business problems and architect strategic, practical technical solutions for them.

Media Appearances

Asad has no verified media appearances

Work History

1-2022
Vice President Sales Engineering at Dynatrace
4-2019 - 2-2022
Senior Director, Global Sales Engineering at Dynatrace
2-2015 - 4-2019
Director Sales Engineering, NORAM at Dynatrace
6-2009 - 12-2009
Sr. Sales Consultant at Truviso, Inc.
11-2007 - 12-2008
Sr. Product Marketing Manager at GemStone Systems

Education

2003 - 2006
MBA from University of California, Berkeley, Haas School of Business
1988 - 1992
BE from Visvesvaraya National Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 17 Location : Sedona, Arizona, United States Job Level : Senior Designation : Vice President Sales Engineering at Dynatrace
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Insights For Selling To Asad

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Asad is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Asad

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Asad move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Asad take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Asad

Personality Compatibility


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