Asaf Segev in

Asaf Segev

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Product & Growth Advisor | Interim Executive at Asaf Segev Advisory
📍 New York, New York, United States

Asaf Segev is a growth advisor and interim executive specializing in product-led growth for consumer apps. He has scaled companies like Wealthsimple, held roles at Amazon and Meta, and advises startups like eToro and Masterworks. He earned his MBA from Northwesterns Kellogg School of Management and holds a degree in Computer Science.

Based in Brooklyn, Asaf has a deep appreciation for music, maintaining what he calls an "unhealthy obsession with Bob Dylan. " His advisory roles in diverse sectors like AI-driven home cooking and wireless motorcycle communication systems also suggest a broad range of personal and technological interests.

While working at rideshare startup Via, he launched the very first rideshare subscription service in the United States.

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Experience
2 Years
Current Role
Product & Growth Advisor | Interim Executive
Job Level
Junior
Location
New York, New York, United States
Personality Overview

How Asaf shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Asaf cares about

Product-Led Growth
His core expertise, helping founders build and scale their products by adopting this model to unlock user growth, retention, and referrals.
Scaling Consumer Apps
He oversaw a 5x user growth to 2 million active users at Wealthsimple and now advises top-tier consumer apps like eToro and Masterworks on hyper-scale.
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Career

Work history

3-2023
Product & Growth Advisor | Interim Executive
Asaf Segev Advisory
11-2024
Advisor
Cardo Systems, Ltd
1-2024
Advisory Board Member
Vinst
3-2023
Advisor
RSVPify
12-2024 - 12-2025
Interim COO
Notal Vision
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2014 - 2016
Master of Business Administration (MBA)
Northwestern University - Kellogg School of Management
2010 - 2011
Computer Science
University of Toronto
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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