Asaf Segev

Initiator
DISC Type : Di

Product & Growth Advisor | Interim Executive at Asaf Segev Advisory

New York, New York, United States

Overview

Asaf Segev is a growth advisor and interim executive specializing in product-led growth for consumer apps. He has scaled companies like Wealthsimple, held roles at Amazon and Meta, and advises startups like eToro and Masterworks. He earned his MBA from Northwesterns Kellogg School of Management and holds a degree in Computer Science.

Based in Brooklyn, Asaf has a deep appreciation for music, maintaining what he calls an "unhealthy obsession with Bob Dylan. " His advisory roles in diverse sectors like AI-driven home cooking and wireless motorcycle communication systems also suggest a broad range of personal and technological interests.

While working at rideshare startup Via, he launched the very first rideshare subscription service in the United States.

Personality Overview

Friendly Challenger

Risk-Accepting

Conviction Driven

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Product-Led Growth
His core expertise, helping founders build and scale their products by adopting this model to unlock user growth, retention, and referrals.
Scaling Consumer Apps
He oversaw a 5x user growth to 2 million active users at Wealthsimple and now advises top-tier consumer apps like eToro and Masterworks on hyper-scale.
AI in Healthcare
Recently served as Interim COO for Notal Vision, applying his growth playbook to commercialize AI-based medical devices that transform remote eye care.

Media Appearances

Asaf has no verified media appearances

Work History

3-2023
Product & Growth Advisor | Interim Executive at Asaf Segev Advisory
11-2024
Advisor at Cardo Systems, Ltd
1-2024
Advisory Board Member at Vinst
3-2023
Advisor at RSVPify
12-2024 - 12-2025
Interim COO at Notal Vision

Education

2014 - 2016
Master of Business Administration (MBA) from Northwestern University - Kellogg School of Management
2010 - 2011
Computer Science from University of Toronto

More Information

Social Presence :

Prographics :

Exp : 2 Location : New York, New York, United States Job Level : Junior Designation : Product & Growth Advisor | Interim Executive at Asaf Segev Advisory
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Insights For Selling To Asaf

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Focus on the big picture and the strategic value of your product
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Asaf is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Asaf

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Asaf move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Asaf take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Asaf

Personality Compatibility


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